Product Marketing Manager – Content Select

Comcast • Philadelphia, PA

1d

About The Position

Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale. Job Summary We’re looking for a strategic, Product Marketing Manager to lead Content Select at Universal Ads—our platform solution that lets advertisers buy premium TV by genre, channel, or cultural moment. In this role you will drive the GTM of Content Select in collaboration with cross-functional stakeholders such as NBCU and lead the PMM go-to-market expansion of Universal Ads’ content portfolio internationally. You’ll serve as the connective tissue between Product, Partnerships, Sales, and Marketing, translating complex inventory ecosystems into clear, compelling product value propositions that drive adoption and revenue. This is a highly visible role for a product marketer who understands how content supply and demand shape performance in the CTV ecosystem—and who can articulate that story across teams and markets.

Requirements

• 6–10 years of experience in product marketing, partner marketing, or GTM strategy within the CTV, programmatic, or streaming media space.
• Deep understanding of TV publishers, supply-side platforms, and ad-tech ecosystems, including inventory packaging, yield management, and marketplace dynamics.
• Experience working with or marketing self-service ad managers (e.g., Google Ads, Meta, MNTN, The Trade Desk, etc.) and translating complex capabilities into advertiser-friendly value.
• Proven ability to build cross-functional alignment between Product, Partnerships, Sales, and Marketing.
• Excellent communicator and storyteller—able to turn technical details into compelling narratives.
• Strategic thinker with operational rigor; comfortable managing multiple workstreams and GTM launches simultaneously.
• Passion for the evolving landscape of TV and streaming, and for helping democratize access to premium media.

Responsibilities

• Lead the Content Select GTM strategy: Define positioning, messaging, and packaging for the Content Select product.
• Steer Comcast content activation: Partner with internal stakeholders across NBCUniversal, Comcast Media Solutions and more to surface premium content opportunities and craft go-to-market narratives for proprietary supply.
• Shape international expansion: Support the global rollout of Universal Ads’ content marketplace by localizing messaging, aligning with regional content partners, and identifying differentiators for each market.
• Collaborate cross-functionally: Work closely with Product, Partnerships, and Sales to translate publisher features and marketplace updates into clear advertiser benefits and launch strategies.
• Develop insights and proof points: Partner with Analytics and Measurement to uncover performance trends across content verticals and regions, fueling storytelling with data.
• Represent the voice of the partner and advertiser: Advocate for publisher needs internally and ensure the advertiser experience within Content Select remains intuitive, equitable, and growth-oriented.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees