Content Marketing Lead

Group 1001 • New York, NY

2d • $95,000 - $115,000 • Remote

About The Position

Group 1001 is a consumer-centric, technology-driven family of insurance companies on a mission to deliver outstanding value and operational performance by combining financial strength and stability with deep insurance expertise and a can-do culture. Group1001’s culture emphasizes the importance of collaboration, communication, core business focus, risk management, and striving for outcomes. This goal extends to how we hire and onboard our most valuable assets – our employees. Company Overview: Gainbridge, a part of the Group 1001 enterprise, is a self-managed, innovative, digital platform providing its clients with direct access to trusted financial products to smartly grow their savings over time. Gainbridge strives to offer products through its platform that are simple, intuitive, and backed by smart technology with no complexity or hidden fees. Gainbridge empowers clients to take control of the financial future with simple solutions that are accessible to everyone no matter their budget. Why This Role Matters: Gainbridge is building the modern alternative to traditional retirement savings. We've reached $1B in annual sales through performance marketing—now we need to build the content engine that establishes category leadership and drives organic growth. This is a founding content role where you'll create the playbook for making financial security compelling content. The Customer Marketing & Growth team orchestrates the entire customer journey from website visit to repeat-buyer, brand loyalist. This team develops sophisticated lifecycle strategies that transform one-time annuity buyers into multi-product customers who can trust Gainbridge with their retirement portfolio. We partner closely with Performance Marketing, Product, Data & Systems, and Engineering to create integrated experiences that deepen engagement and unlock expansion opportunities across our product suite. As Content Marketing Lead, you'll own content strategy and execution across all channels and formats. You'll build engines for case studies, thought leadership, and social content while ensuring every piece ladders up to revenue. This role requires someone who can operate as both strategist and practitioner—planning quarterly content calendars while writing weekly LinkedIn posts.

Requirements

• 3+ years in content marketing, editorial, or brand journalism
• Portfolio demonstrating content that drives business results
• Strong writing and editing skills across formats
• Track record with LinkedIn and B2B social strategies
• Self-starter comfortable with ambiguity and rapid iteration

Nice To Haves

• Financial services or complex product content experience
• Experience building content programs from scratch
• Video production and multimedia content skills
• Strong belief that content can be the reason between why a brand wins or loses

Responsibilities

• Identify the content strategy that best works for Gainbridge, including where we should be spending 80% of our time and dollars…and where we should simply exist.
• Build content foundations and proof engines. You will work with our brand agency to develop content voice and style guides
• Build scalable content generation workflows, including guides how we work with customers, creators, and partners to co-develop content.
• Activate content for maximum impact. Atomize hero content into channel-optimized derivatives, including critical social channels across Meta, Reddit, LinkedIn, and TikTok

Benefits

• Employees who meet benefit eligibility guidelines and work 30 hours or more weekly, have the ability to enroll in Group 1001’s benefits package.
• Employees (and their families) are eligible to participate in the Company’s comprehensive health, dental, and vision insurance plan options.
• Employees are also eligible for Basic and Supplemental Life Insurance, Short and Long-Term Disability.
• All employees (regardless of hours worked) have immediate access to the Company’s Employee Assistance Program and wellness programs—no enrollment is required.
• Employees may also participate in the Company’s 401K plan, with matching contributions by the Company.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees