Product Commercialization Director

First American Payments Systems•Fort Worth, TX

About The Position

The Director, Product Commercialization for Merchant Services owns end to end go to market strategy and execution, translating product capabilities into clear, compelling market offerings that drive measurable revenue growth. This role leads cross functional GTM orchestration across Product, Sales, Revenue Operations, Marketing, Digital/.com, and external partners, with accountability for packaging, pricing, launch execution, enablement, and expansion within the existing customer base. Serving as the hands on product marketing leader, the role personally develops launch plans, sales enablement materials, customer messaging, and business cases, while acting as the connective tissue between Product and Commercial teams. Additionally, this leader builds the commercialization function from the ground up by establishing processes, frameworks, and standards that define what great commercialization looks like and enable future scale. The Director, Product Commercialization owns and leads the end‑to‑end go‑to‑market strategy for Merchant Services products by translating product capabilities into clear, differentiated market offerings and orchestrating cross‑functional execution across Product, Sales, Revenue Operations, Marketing, Digital/.com, and external partners to ensure successful launches, adoption, and commercial impact. The role drives sustainable revenue growth by improving attach rates, conversion, and cross‑sell through effective packaging, pricing, launch execution, and enablement, while identifying expansion opportunities within the existing customer base and partnering with Sales and Revenue Operations to ensure go‑to‑market strategies are measurable, repeatable, and scalable. You will lead product marketing and enablement for Merchant Services by developing and executing launch plans, playbooks, sales enablement materials, and customer‑facing messaging, while personally building decks, business cases, and alignment tools to ensure strong positioning, sales readiness, and internal alignment through a hands‑on, builder‑led approach. The role leads and aligns internal teams and external partners by directing agencies, creative, and digital teams to execute integrated go‑to‑market programs, collaborating closely with .com and digital teams, and serving as the connective link between Product and Commercial teams to ensure innovative solutions successfully translate into market impact. Establish and institutionalize the product commercialization capability by creating new processes, frameworks, and operating norms where none currently exist, defining clear standards for what “great” commercialization looks like for Deluxe Merchant Services, and building the foundational structure required to support scale and future team growth.

Requirements

Bachelor’s degree in Marketing, Business Administration or similar
7 years’ experience in product commercialization, marketing and go-to market execution
Experience serving SMB and mid‑market customers , including through banks and ISV partnerships
Must be 18 years of age or older

Nice To Haves

MBA preferred
Merchant services, payments, fintech, or B2B SaaS experience strongly preferred
Strong track record driving revenue impact through GTM strategy, cross‑sell, and product adoption
Experience partnering closely with Sales, Revenue Operations, and Product teams

Responsibilities

Owns end to end go to market strategy and execution for Merchant Services products.
Translates product capabilities into clear, compelling market offerings that drive measurable revenue growth.
Leads cross functional GTM orchestration across Product, Sales, Revenue Operations, Marketing, Digital/.com, and external partners.
Accountable for packaging, pricing, launch execution, enablement, and expansion within the existing customer base.
Develops launch plans, sales enablement materials, customer messaging, and business cases.
Acts as the connective tissue between Product and Commercial teams.
Builds the commercialization function from the ground up by establishing processes, frameworks, and standards.
Drives sustainable revenue growth by improving attach rates, conversion, and cross-sell.
Identifies expansion opportunities within the existing customer base.
Ensures go-to-market strategies are measurable, repeatable, and scalable.
Develops and executes launch plans, playbooks, sales enablement materials, and customer-facing messaging.
Builds decks, business cases, and alignment tools.
Ensures strong positioning, sales readiness, and internal alignment through a hands-on, builder-led approach.
Leads and aligns internal teams and external partners by directing agencies, creative, and digital teams to execute integrated go-to-market programs.
Collaborates closely with .com and digital teams.
Establishes and institutionalizes the product commercialization capability by creating new processes, frameworks, and operating norms.
Defines clear standards for what “great” commercialization looks like for Deluxe Merchant Services.
Builds the foundational structure required to support scale and future team growth.