Product Brand Marketing Manager (Hand Tools)

Harbor Freight•Calabasas, CA

9d•Remote

About The Position

The Manager, Product Brand Marketing leads the customer-facing brand strategy for one or more Harbor Freight private brands. This role integrates customer insights, product strategy, brand positioning, and marketing activation to deliver a differentiated and consistent brand experience across all customer touchpoints. The Manager drives cross-functional alignment across Merchandising, Product Experts, Quality Assurance, Creative, Customer Insights, Stores, and Marketing Channels to establish brand priorities, develop go-to-market strategies, and deliver brand initiatives. Accountable for brand performance and outcomes, this role influences and coordinates work across functions while execution remains owned by the respective subject matter teams.

Requirements

Leads the development of brand strategy, positioning, messaging, and go-to-market recommendations for assigned brands.
Sets priorities for the brand marketing agenda, drives cross-functional alignment and follow-through, and makes decisions within established brand marketing authority.

Responsibilities

Lead the cross-functional brand workcell, setting priorities, surfacing decisions, resolving dependencies, and driving follow-through.
Own integrated go-to-market plans for major and minor product launches, including positioning, messaging, timing, creative, channels, stores, and digital readiness.
Develop brand strategy, priorities, platforms, campaigns, and growth.
Drive consistency across product messaging, claims, naming, imagery, web, packaging input, and in-store expression.
Partner with Creator and Content teams to develop brand-aligned creator and content opportunities.
Coordinate activation across email, paid media, social, web, stores, and other channels.
Identify new partnerships, programs, channels, and growth opportunities.