Product Application Specialist

Caterpillar•Peoria, IL

6h•Hybrid

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Caterpillar’s Customer Solutions Core Regions Division is hiring a highly experienced, customer‑facing Product Application Specialist to lead VisionLink adoption across our customer base. The daily lives of our customers go beyond the machine. Technology is now a critical differentiator in addressing our customers’ toughest challenges— safety, labor constraints, and productivity —and is central to Caterpillar’s growth strategy. The CI Technology Portfolio includes but is not limited to: VisionLink (equipment management & productivity), Cat Payload, Cat Grade (grade control), CAT Command (remote control machines), Detect (safety solutions), and other productivity and safety‑enabled solutions. Role Summary: This role is designed for a senior professional with deep product knowledge, strong technical credibility, and the ability to lead complex discussions with dealers and customers to drive measurable productivity and safety outcomes. The CI Technology Portfolio includes but is not limited to: VisionLink (equipment management & productivity), Cat Payload, Cat Grade (grade control), CAT Command (remote control machines), Detect (safety solutions), and other productivity and safety‑enabled solutions.

Requirements

Customer Focus: Facilitates creation of the 'right' products and services to resolve customer business issues. Fosters strong customer relationships via delivery on commitments, open communication, and on-going feedback/improvement. Advises others on creating customer focused environments in various scenarios. Anticipates customer needs, focusing efforts to proactively meet needs and exceed customer expectations. Measures and observes customer satisfaction levels to ascertain and implement service improvement alternatives. Communicates and models the criticality of customer focus as an organizational strategy.
Decision Making and Critical Thinking Applies an assigned technique for critical thinking in a decision-making process. Identifies, obtains, and organizes relevant data and ideas. Participates in documenting data, ideas, players, stakeholders, and processes. Recognizes, clarifies, and prioritizes concerns. Assists in assessing risks, benefits and consideration of alternatives.
Effective Communications: Reviews others' writing or presentations and provides feedback and coaching. Adapts documents and presentations for the intended audience. Demonstrates both empathy and assertiveness when communicating a need or defending a position. Communicates well downward, upward, and outward. Employs appropriate methods of persuasion when soliciting agreement. Maintains focus on the topic at hand.
Relationship Management: Communicates to clients regarding expectations of all parties. Participates in negotiating the terms of the business relationship. Conducts periodic reviews of work effort, progress, issues, and successes. Maintains productive, long-term relationships with clients or vendors. Creates opportunities to educate support teams on client priorities. Empowers others to establish collaborative, healthy relationships.
Technical Excellence: Advises others on the assessment and provision of all technical solutions. Engages appropriate subject matter resources to effectively resolve technical issues. Mentors others to enhance their technical competence and its application to achieve more effective technical solutions. Coaches others in promoting, defining, analyzing, and providing superior technical solutions to business problems. Provides effective solutions to moderate technical challenges through strong technical competence, effectively examining implications of events and issues. Assumes accountability for personal technical performance and holds others responsible for theirs.
Value Selling: Acquires and retains customers in multiple settings using 'value selling' techniques. Coaches others on the application of 'value selling' principles and practices. Delivers value-added services to customers beyond delivery of a purchased product, technology or service consistently. Qualifies sales prospects based on a clear understanding of customer business needs and the service company's determined ability to meet those needs. Solicits feedback from the customer community as a valued service provider. Teaches and coaches 'value selling' to others within the organization.

Nice To Haves

Experience developing and scaling sales for new or expanding technology portfolios.
Demonstrated experience working directly with dealers and customers on construction technology solutions.
Ability to work independently in a fast‑paced, ambiguous environment.
Proven capability to influence dealer personnel and customers without direct authority.
Strong leadership presence, organization, analytical, and communication skills.

Responsibilities

Provide product application expertise at point of sale, or by delivering various types of product training including applied technology, job efficiency, and safety to customers, company and dealers' sales personnel.
Conduct product performance studies, assess customer job sites efficiency, collecting product and customer requirements in order to capitalize opportunities for incremental sales to create business case for product improvement process and new product introduction program.
Manage the marketing technology tools/systems and works with key stakeholders to develop a marketing technology product roadmap to drive business growth.
Collaborating with other internal teams to get alignment on timelines, understanding marketing goals, and developing the marketing technology product roadmap.
Oversee VisionLink activations, training plans for dealers and customers, and collecting customer requirements to feed back to Product Group to ensure consistent focus on delivering solutions to solve our customers’ pain points.