Product and Design Lead, Canopie (Remote)

Aeroflow Health•Asheville, NC

1d•Remote

About The Position

Within Aeroflow, the Canopie team is a specialized business unit focused on maternal and perinatal health. We are a small, cross-functional team, spanning clinical operations, engineering, marketing, and strategy, building a digital health platform that supports expecting and new mothers through evidence-based mental and physical health programs. Our members are navigating one of the most emotionally complex chapters of their lives. The product we build must meet them with warmth, clarity, and clinical credibility across mobile and web, in partnership with health plans, providers, and government programs. Our customers are the health plans, government agencies, and systems that contract with us; our end users are the mothers we serve. We’re a mission-driven team that moves fast, operates with a lot of ownership, and genuinely cares about the work. This role is an opportunity to own a product that matters and design the experience that delivers it.

Requirements

6+ years building digital products end to end, including 3+ years owning roadmap and prioritization decisions - not just executing someone else’s.
A strong product-design portfolio demonstrating that ownership in practice - complex digital products across mobile and responsive web, taken from concept to shipped - ideally in a startup or small team environment.
Background working in or alongside clinical teams, with the ability to translate clinical logic into user-facing flows
Exceptional visual design skills–typography, color, layout, iconography–with a clear and distinctive aesthetic sensibility building upon and elevating Canopie’s existing design framework
Strong experience designing for mobile (iOS/Android) and responsive web; fluency in platform conventions and accessibility standards
Experience in digital health, clinical technology, or a consumer health product where user trust, engagement, and outcomes were core design considerations
Proficiency in Figma, including component libraries, auto-layout, and design system management
Experience conducting and synthesizing user research (interviews, usability testing, surveys) to inform design decisions
Understanding of HIPAA-compliant product environments and sensitivity to designing for vulnerable populations
Demonstrated experience writing user stories and managing a product backlog using tools like Linear, Jira, or similar

Nice To Haves

Direct experience designing for maternal health, women’s health, or perinatal care: you understand this member population deeply
Experience with B2B2C products where you’ve had to serve both enterprise partners and end consumers
Familiarity with SOC-2 and GovRamp data standards or health plan reporting environments
Motion design or micro-interaction experience that elevates engagement

Responsibilities

Set and continuously reprioritize the Canopie product roadmap, running tests and iterating across onboarding, engagement, clinical workflows, and partner needs, and being accountable for product decisions.
Define success in outcome terms - activation, engagement depth, clinical monitoring and engagement, retention - and move those numbers through product and design decisions, not feature volume.
Keep leadership continuously informed - maintain a proactive decision and progress rhythm with the VP of Maternal Health so priorities and trade-offs stay visible and aligned.
Hold the line on ethical engagement: lift activation and retention through trust and a genuinely better experience. This population is vulnerable and the experience has to earn its engagement.
Own the full design lifecycle from discovery and user research to wireframes, high-fidelity mockups, and production-ready specs for the Canopie product suite.
Lead UX research with members (pregnant and postpartum women), clinicians, and health plan partners to continuously surface insights and validate design decisions.
Set and maintain the Canopie design system, ensuring visual and interaction consistency across mobile (iOS/Android) and web platforms (web app and website).
Translate clinical program requirements and partner needs into intuitive, accessible user experiences that balance engagement with health outcomes.
Partner closely with engineering to ensure designs are implemented with fidelity; provide clear, annotated specs and be hands-on during QA.
Support B2B deliverables including partner-facing dashboards, reporting tools, and sales demo materials in close collaboration with the Head of Marketing and Engagement.
Translate rough product ideas and stakeholder feedback into clear, detailed requirements and acceptance criteria.
Write and maintain user stories, ensuring each captures the user need, context, and definition of done.
Partner closely with engineering during refinement to clarify requirements, resolve ambiguity, and right-size scope.
Own and prioritize the product backlog, balancing user impact, business value, and technical dependencies.
Facilitate trade-off conversations between design intent, engineering effort, and delivery timelines.
Maintain HIPAA/patient confidentiality, maintain regular and reliable attendance, and complete other job duties as assigned.

Benefits

Competitive Pay
Health Plans with FSA or HSA options
Dental, and Vision Insurance
Optional Life Insurance
401K with Company Match
12 weeks of parental leave for birthing parent
4 weeks leave for non-birthing parent(s)
Additional Parental benefits to include fertility stipends, free diapers, breast pump
Paid Holidays
PTO Accrual from day one
Employee Assistance Programs