Product Analytics Manager Sr.

Huntington National Bank•Chicago, IL

3d•Hybrid

About The Position

The Product Analytics Manager Sr. will lead analytics efforts supporting Debit Card product strategies across acquisition, activation, engagement, servicing, and lifecycle management. This role partners closely with Product Managers, Product Owners, Technology, Risk, Marketing, Finance, and Operations to deliver data driven insights that improve customer engagement, increase transaction volume and spend, reduce attrition, and drive sustainable debit revenue growth. The role is responsible for defining the debit analytics vision, developing end- to-end measurement frameworks, leading advanced analyses, and translating complex data into actionable insights that inform product roadmap decisions, prioritization, and performance optimization. The Product Analytics Manager Sr. will communicate insights clearly and effectively to both technical and executive stakeholders, serving as a bridge between data, strategy, and execution. Duties and Responsibilities: Own the Debit Card product analytics measurement strategy : define KPIs, metric definitions, instrumentation needs, and governance across key debit journeys including acquisition, activation, engagement, spend, attrition, and lifecycle performance. Develop and maintain core debit performance metrics , such as active card rate, transactions per active card, spend per active card, interchange revenue, merchant mix, cohort retention, and customer engagement trends. Write and optimize complex SQL to extract, transform, and model data from enterprise sources (e.g., Snowflake, EDW, SQL Server); perform data validation, reconciliation, anomaly detection, and lineage documentation to ensure data quality and trustworthiness. Build reproducible analytics using SAS (and Python where applicable) to support cohort analysis, lifecycle and engagement segmentation, behavioral trend analysis, forecasting, and root cause investigations; package code for reuse and scalability (e.g., macros, modules, notebooks). Design and evaluate test and learn initiatives (A/B tests, holdouts, incrementality analyses) to measure the impact of debit engagement, marketing, or product initiatives; define success metrics, measurement plans, and causal readouts, and translate results into product and marketing actions. Develop and maintain automated dashboards and reporting (e.g., Tableau, Power BI) with scheduled refreshes, executive ready views, and clearly documented metrics that support ongoing debit performance monitoring and decision making. Partner closely with Product and Agile delivery teams to support pre and post launch analysis of debit initiatives, quantify business impact, and prioritize optimization opportunities based on data and evidence. Operate an analytics intake and delivery workflow : scope requests, prioritize work, communicate interim insights, and present final recommendations to stakeholders in a clear, structured, and decision-oriented manner. Ensure compliance with data security, access controls, and regulatory expectations when working with PCI and consumer transaction data, and when sharing analytics outputs with internal or external partners. Reviews and modifies existing products to maximize profitability and meet customer needs. Oversees all tasks associated with new product development and works with business units to introduce and sell the product on an ongoing basis. Develops and oversees the production of marketing materials, advertisements, direct mail, and/or other communications. Evaluates products and recommends changes in the product or marketing strategy. Performs other duties as assigned.

Requirements

Bachelor's Degree
5+ years of related experience
Strong Analytical Skills
Must have excellent written and verbal (face-to-face and phone) communication skills including professional grammar and demeanor
Ability to develop working relationships with individuals at all levels of an organization
Proficiency with analytics and visualization tools (e.g., SAS, SQL, Python/R, Tableau, Power BI)
Strong organizational skills and attention to detail

Nice To Haves

Experience supporting Debit Card, payments, or customer facing banking products in an agile environment
Strong understanding of debit card economics , customer engagement drivers, transaction behavior, and lifecycle dynamics
Demonstrated experience defining KPIs, dashboards, and measurement frameworks for product performance
Familiarity with regulatory and compliance considerations within consumer financial services (e.g., PCI, UDAAP)

Responsibilities

Own the Debit Card product analytics measurement strategy : define KPIs, metric definitions, instrumentation needs, and governance across key debit journeys including acquisition, activation, engagement, spend, attrition, and lifecycle performance.
Develop and maintain core debit performance metrics , such as active card rate, transactions per active card, spend per active card, interchange revenue, merchant mix, cohort retention, and customer engagement trends.
Write and optimize complex SQL to extract, transform, and model data from enterprise sources (e.g., Snowflake, EDW, SQL Server); perform data validation, reconciliation, anomaly detection, and lineage documentation to ensure data quality and trustworthiness.
Build reproducible analytics using SAS (and Python where applicable) to support cohort analysis, lifecycle and engagement segmentation, behavioral trend analysis, forecasting, and root cause investigations; package code for reuse and scalability (e.g., macros, modules, notebooks).
Design and evaluate test and learn initiatives (A/B tests, holdouts, incrementality analyses) to measure the impact of debit engagement, marketing, or product initiatives; define success metrics, measurement plans, and causal readouts, and translate results into product and marketing actions.
Develop and maintain automated dashboards and reporting (e.g., Tableau, Power BI) with scheduled refreshes, executive ready views, and clearly documented metrics that support ongoing debit performance monitoring and decision making.
Partner closely with Product and Agile delivery teams to support pre and post launch analysis of debit initiatives, quantify business impact, and prioritize optimization opportunities based on data and evidence.
Operate an analytics intake and delivery workflow : scope requests, prioritize work, communicate interim insights, and present final recommendations to stakeholders in a clear, structured, and decision-oriented manner.
Ensure compliance with data security, access controls, and regulatory expectations when working with PCI and consumer transaction data, and when sharing analytics outputs with internal or external partners.
Reviews and modifies existing products to maximize profitability and meet customer needs.
Oversees all tasks associated with new product development and works with business units to introduce and sell the product on an ongoing basis.
Develops and oversees the production of marketing materials, advertisements, direct mail, and/or other communications.
Evaluates products and recommends changes in the product or marketing strategy.
Performs other duties as assigned.