Product Analyst

Avis Budget GroupParsippany-Troy Hills, NJ
Onsite

About The Position

Avis Budget Group is seeking Product Analysts to join their E-Commerce Product organization. These roles will be critical in shaping data-driven decision-making across web and mobile experiences. The Product Analysts will report to the Director of Product Analytics and be embedded within cross-functional product pods, partnering closely with Product Managers, Designers, Engineers, and CRO teams. Their primary function will be to transform data into actionable insights, enabling teams to understand customer behavior, identify opportunities, and measure the impact of product changes throughout the digital customer journey.

Requirements

  • Experience in product analytics, digital analytics, or data analyst role within an e-commerce or digital environment.
  • Strong analytical and problem-solving skills, with the ability to work with large datasets.
  • Experience with SQL and data querying.
  • Experience with data visualization tools (e.g., Tableau, Looker, Power BI).
  • Experience with product analytics tools (e.g., GA4, Adobe Analytics, Amplitude, Mixpanel).
  • Understanding of digital funnels and customer journeys.
  • Familiarity with A/B testing and experimentation methodologies.
  • Strong communication skills, with the ability to translate data into insights.

Nice To Haves

  • Experience analyzing both web and mobile app data.
  • Exposure to B2C and/or B2B digital products.
  • Experience working in agile, product-led organizations.
  • Basic knowledge of statistics and data modeling techniques.

Responsibilities

  • Partner with a specific product pod (e.g., search, pricing, checkout, mobile, post-booking) to support decision-making.
  • Act as the go-to analytics partner for Product Managers and cross-functional teams.
  • Translate business and product questions into structured analysis.
  • Analyze customer behavior across web and mobile to identify trends, opportunities, and pain points.
  • Perform deep-dive analyses on funnel performance, feature usage, and customer journeys.
  • Combine quantitative data with qualitative inputs (research, feedback) to generate insights.
  • Partner with CRO and product teams to design, measure, and analyze A/B tests and experiments.
  • Define success metrics, ensure proper test setup, and evaluate results with statistical rigor.
  • Translate experiment outcomes into clear recommendations and next steps.
  • Define and track key metrics for your product area (e.g., conversion, engagement, retention, revenue).
  • Build and maintain dashboards and reporting that provide clear visibility into performance.
  • Ensure consistency with broader measurement frameworks and definitions.
  • Work with engineering and data teams to ensure accurate event tracking and data collection.
  • Validate data integrity and troubleshoot discrepancies.
  • Contribute to improving analytics frameworks and data reliability.
  • Present insights and recommendations in a clear, concise, and compelling way.
  • Simplify complex data into actionable narratives for product and business stakeholders.
  • Support a culture of data literacy and self-service within product teams.

Benefits

  • Access to Medical, Dental, Vision, Life and Disability insurance
  • Voluntary benefits including: Group Auto Insurance, Group Home Insurance, Pet Insurance, Legal Assistance, Identity Theft Protection, FSA, Accident Insurance, Critical Illness Insurance, and additional life insurance coverages
  • 401(k) Retirement Plan with company matched contributions
  • Full training to learn the business and enhance professional skills
  • Employee discounts, including discounted prices on the purchase of Avis/Budget cars
  • Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service and more
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