Product Analyst I- Catalog Content

O'Reilly Auto Parts • Headquarters, KY

4d • Onsite

About The Position

The Product Analyst I supports the lifecycle management of catalog content, from vendor data intake through publication and retirement of listings. This role uses data to understand how technicians, retailers, and end consumers in both the DIY and DIFM segments search for and select parts, and works closely with catalog business stakeholders, engineering, and vendor management to ensure the catalog is accurate, complete, and easy to shop against fitment (year/make/model/engine) attributes. This is an on-site position is located in Springfield, MO. Remote work is not an option for this position.

Requirements

• Manages and develops all aspects of a product or catalog dataset to ensure it achieves its full impact and value in the market.
• Oversees and manages all stages of a catalog product's lifecycle, from vendor data intake to retirement, ensuring efficient ingestion processes, timely publication, and adherence to data quality standards.
• Plans, organizes, prioritizes, and oversees catalog data and UAT activities to efficiently meet release objectives.
• Communicates and articulates data quality issues, ingestion errors, and potential resolutions in a clear, compelling, and tailored manner to address specific stakeholder needs.
• Analyzes and researches automotive aftermarket and OEM market conditions to develop a comprehensive understanding of fitment and catalog trends that benefit the organization.
• Determines and analyzes trends from catalog usage and ingestion data to compile reports that support data quality and product decisions.
• Identifies potential stakeholders (vendors, catalog business stakeholders, engineering, end users), analyzes their expectations, and develops strategies for managing them through the release cycle.
• Reviews and evaluates catalog data requirements and UAT findings to develop appropriate remediation plans or release actions.
• Tests and evaluates the performance of AI-driven tools used in catalog data ingestion and publication, documenting results and recommending adjustments to improve accuracy and reliability.
• Identifies, sequences, and resources catalog release and UAT schedules for timely completion.
• Plans, identifies, monitors, analyzes, and prioritizes risks in data ingestion and catalog releases (e.g., feed failures, fitment errors), creating response plans and managing risk if it occurs.
• Identifies, verifies, and manages changes to catalog scope (new vendors, categories, attribute sets), utilizing the most appropriate approach.
• Identifies appropriate measures for assessing catalog data quality and fitment accuracy, validates with key stakeholders, and collects performance measures to recommend actions that increase catalog value.
• Identifies, tracks, and enables the achievement of planned benefits and outcomes from catalog and data ingestion initiatives.
• Develops an effective change strategy based on gap analyses of catalog data quality and readiness assessments, including transition states and release plans.

Responsibilities

• Monitor the health of the parts catalog across its lifecycle, including new vendor onboarding, seasonal item refreshes, and end-of-life/discontinued part retirement.
• Collaborate with Product Owners and catalog business stakeholders to define requirements for catalog structure, attribute taxonomy, fitment logic, and category prioritization.
• Support ingestion of supplier and OEM/aftermarket catalog data (ACES/PIES feeds, vendor spreadsheets, API feeds) — validating file formats, mapping fields, and flagging malformed or incomplete records before they reach production.
• Monitor data ingestion pipelines for catalog feeds, triaging failed loads, duplicate items, mismatched fitment data, and pricing or inventory sync errors, and escalating recurring issues to engineering.
• Support testing and reporting on AI initiatives applied to catalog data ingestion and publication (e.g., automated attribute mapping, fitment matching, and content generation), documenting accuracy, exceptions, and areas needing human review.
• Assist in the design and execution of A/B tests and other experiments to evaluate the impact of catalog changes such as search relevance tuning, filter/facet layout, and fitment-widget improvements.
• Collect, analyze, and interpret catalog usage data — search terms, zero-result queries, fitment lookup abandonment, and part-page conversion — to uncover gaps in coverage or attribute quality.
• Plan and execute User Acceptance Testing (UAT) for catalog releases, including writing test cases against fitment accuracy, attribute completeness, image/spec display, and cross-reference (interchange) data prior to go-live.
• Coordinate UAT sign-off with catalog business stakeholders, QA, and vendor management, documenting defects, tracking resolution, and confirming fixes before production release.
• Gather and synthesize feedback from end users across the DIY and DIFM segments (technicians, counter staff, and retail/DIY customers) through support tickets, surveys, and usability sessions to identify pain points in part search, fitment selection, and catalog navigation.
• Support market research and competitive analysis of automotive catalog and fitment platforms to benchmark data coverage, search experience, and vendor integration practices.
• Support the rollout of new catalog features and vendor integrations by executing assigned tasks in the project/development plan.
• Contribute to recurring data quality and analytics reports covering catalog completeness, fitment accuracy rates, ingestion error trends, and UAT defect metrics.
• Present data-driven recommendations on catalog data quality, ingestion process improvements, and user feedback themes to product, engineering, and design teams.
• Provide guidance and troubleshooting support to internal users and clients on catalog capabilities, fitment tools, and data submission requirements, ensuring the technical and business context of the catalog is well understood.
• Work within an established project management plan to achieve catalog release and data quality goals.
• Demonstrate catalog features and fitment tools to internal stakeholders and clients, including detailed walkthroughs on request.
• Develop own capabilities through training on catalog data standards (e.g., ACES/PIES), automotive fitment concepts, and industry best practices, including relevant conferences and specialist media.

Benefits

• Competitive Wages & Paid Time Off
• Stock Purchase Plan & 401k with Employer Contributions Starting Day One
• Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
• Team Member Health/Wellbeing Programs
• Tuition Educational Assistance Programs
• Opportunities for Career Growth

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree