Freelance Producer, Halifax, Nova Scotia (contract, commission only)
About The Position
Born in a London flat in 2009, Sofar began as an answer to a growing problem: live music had lost its magic. It blossomed into a global movement that kept music at its heart while expanding to comedy, singles, dance, and more — all connected by Sofar's renowned track record for discovering rising talent. Countless mainstage performers like Billie Eilish, Jack Harlow, Chappell Roan, Leon Bridges, Olivia Dean, YEBBA, Teddy Swims, Remi Wolf, Hozier, and Lola Young have played Sofar shows early in their careers. More than just a gig, Sofar empowers artists by providing a professional platform that spans both the physical and digital worlds, handling everything from booking and promotion to filling the room, while granting artists access to an ecosystem of opportunities including brand partnerships, a powerful content engine, and global media placements. No two Sofar shows are the same, but each pairs world-class live experience with beautiful and unique spaces — from a ski jump, cave, boat, or hidden museum room, to private living rooms, gardens, and rooftops. Regardless of the setting, each Sofar experience is an invitation to be truly present. Audiences fully immerse themselves in the performance, using their devices not as an escape, but as a tool to support the artist and stay connected to the community. Those of us who work at Sofar are deeply passionate about what we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to. Discovering and supporting artists gets us out of bed every morning – and knowing that we’re creating memorable, intimate fan experiences worldwide drives our work forward.
Requirements
- Deep connections to your local scene and play an active role in building community around it
- 3-5 years of experience in live event curation, production, and promotions
- Experience selling event sponsorships or marketing activations, preferably in the live events or experiential marketing space
- Confident pitching ideas and event concepts to potential sponsors and have a track record of closing partnership deals
- Strong pulse on your city, the unique nature of each neighborhood, and where people like to spend their free time
- Natural connector and excel at building relationships with diverse community-driven organizations, media partners, or local businesses that would add strategic and financial value to your vertical's growth
- Understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows
- Take pride in your work and approach every opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests.
- Exceptional time management skills and are a clear communicator
- Can work autonomously, but understand the importance of remaining connected to the broader organization
Responsibilities
- Strengthen Sofar’s brand in your local community, promoting and selling tickets in your city with self-directed local marketing tactics.
- Create a vision to build and execute your city’s strategy - number of monthly shows, neighborhoods, show theme ideas, etc.
- Lead curation and booking for experiences in your city with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed.
- Own the staffing and quality of shows in your local market, working to ensure magical experiences that are rooted in hospitality
- Manage your city’s financial performance, ensuring financial success and health of every event
- Build relationships with local businesses to drive sales of sponsorships and private events
- Identify and build relationships with local organizations with like-minded audiences to build community, broaden our reach, and co-promote shows.
- Collaborate with other local leaders to grow your city through diverse experiences that generate buzz and amplify Sofar’s brand awareness
- Support Sofar’s Business Partnerships and Global Communities teams by ensuring high-quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brand
Benefits
- Flexibility and ownership in exchange for accountability and initiative
- Access to global resources, training, and support from the Sofar team
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What This Job Offers
Career Level
Entry Level
Education Level
No Education Listed
