Producer Communications Manager

Certified Angus Beef•Wooster, OH

15d•Hybrid

About The Position

At Certified Angus Beef, we’re looking for a Producer Communications Manager to bridge industry insight with compelling content and measurable impact. The ideal candidate thrives on project management, creating multi-channel content, and bringing clarity to complex topics for cattlemen. One day you might be collaborating on a content strategy or analyzing engagement metrics; the next, you’re capturing stories from a feedyard, coordinating marketing for a major industry event, or working on a campaign that connects producers to premium opportunities.

Requirements

Possession of a bachelor’s degree from an accredited college or university, in ag communications, journalism or animal science degree with a communications option, or a related field; and
3-5 or more years of progressively responsible experience in related field.
Excellent communication skills, both written and verbal.
Omni-channel content creation. Experience in digital media (social media, website content, photography, video) and ability to write in multiple disciplines is required.
Marketing plan development and execution.
Strong project management skills, including organizational skills and attention to detail.
Ability to work independently, manage multiple tasks, and prioritize assignments. Must be able to work under pressure to meet deadlines.
Ability to think creatively and solve problems
Proficient use of programs and platforms needed to complete tasks (Adobe Creative Suite, WordPress, and project management platforms)
Experience with DSLR camera and additional equipment necessary for photo and video purposes
Professional, with ability to represent brand to external stakeholders
Strong agriculture background and working knowledge of the beef industry

Responsibilities

Collaborate on the development and execution of communications strategy to reach seedstock breeders, commercial producers, cattle feeders and allied industry.
Lead social media content development and metrics reporting.
Manage content updates for www.CABcattle.com, working closely with the web team.
Measure digital success using available tools to understand key message reach.
Collaborate with the design team to have a consistent style with all materials targeted to cattlemen.
Oversee producer-facing email marketing and content, including the Cattlemen Connection digital newsletter.
Formulates strategy to increase engagement with all e-news.
Contribute to all producer communications (writing, photography, social media, email marketing and video production) for supply development.
Serve as project manager for key marketing and outreach efforts.
Works as liaison to the events team for producer events, such as Angus Convention, Feeding Quality Forum, Cattle Industry Convention and NCBA Trade Show, National Junior Angus Show, and more.
Develop and execute marketing plans for various brand initiatives and supply development events, including Targeting the Brand™ and Feeding Quality Forum.
Lead annual award story trip planning and execution.