Producer Communications Manager
About The Position
Producer Communications Manager Do you enjoy connecting the cattle industry’s story to real-world value—and turning strategy into meaningful communication across the supply chain? At Certified Angus Beef, we’re looking for a Producer Communications Manager to bridge industry insight with compelling content and measurable impact. The ideal candidate thrives on project management, creating multi-channel content, and bringing clarity to complex topics for cattlemen. One day you might be collaborating on a content strategy or analyzing engagement metrics; the next, you’re capturing stories from a feedyard, coordinating marketing for a major industry event, or working on a campaign that connects producers to premium opportunities. Ready to make an impact? Keep reading to learn about the role’s essential functions, preferred skills, and experiences.
Requirements
- Possession of a bachelor’s degree from an accredited college or university, in ag communications, journalism or animal science degree with a communications option, or a related field; and 3-5 or more years of progressively responsible experience in related field.
- Excellent communication skills, both written and verbal.
- Omni-channel content creation.
- Experience in digital media (social media, website content, photography, video) and ability to write in multiple disciplines is required.
- Marketing plan development and execution.
- Strong project management skills, including organizational skills and attention to detail.
- Ability to work independently, manage multiple tasks, and prioritize assignments.
- Must be able to work under pressure to meet deadlines.
- Ability to think creatively and solve problems
- Proficient use of programs and platforms needed to complete tasks (Adobe Creative Suite, WordPress, and project management platforms)
- Experience with DSLR camera and additional equipment necessary for photo and video purposes
- Professional, with ability to represent brand to external stakeholders
- Strong agriculture background and working knowledge of the beef industry
Responsibilities
- Collaborate on the development and execution of communications strategy to reach seedstock breeders, commercial producers, cattle feeders and allied industry.
- Lead social media content development and metrics reporting.
- Manage content updates for www.CABcattle.com, working closely with the web team.
- Measure digital success using available tools to understand key message reach.
- Collaborate with the design team to have a consistent style with all materials targeted to cattlemen.
- Oversee producer-facing email marketing and content, including the Cattlemen Connection digital newsletter.
- Formulates strategy to increase engagement with all e-news.
- Contribute to all producer communications (writing, photography, social media, email marketing and video production) for supply development.
- Serve as project manager for key marketing and outreach efforts.
- Works as liaison to the events team for producer events, such as Angus Convention, Feeding Quality Forum, Cattle Industry Convention and NCBA Trade Show, National Junior Angus Show, and more.
- Develop and execute marketing plans for various brand initiatives and supply development events, including Targeting the Brand™ and Feeding Quality Forum.
- Lead annual award story trip planning and execution.
Benefits
- 10 vacation days and 10 personal days in the first year of employment.
- Nine paid holidays
- Time off to volunteer in the community.
- 90% of full-time employee health insurance paid.
- Dental and vision coverage
- Extensive wellness program
- 401(k) retirement program available.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
