PRNR Marketing and Outreach Specialist (Communications Associate II)

Sarasota County Government•Colonial Park, PA

About The Position

As the Parks, Recreation, and Natural Resources (PRNR) Marketing and Outreach Supervisor, you will be responsible for coordinating public communications (verbal, written, visual, and social media) and community outreach programs for the department. This position serves as the lead communications professional for the PRNR Outreach team, overseeing the design and content for a variety of projects, including electronic (e-newsletters, social media campaigns, webpages, videos) and print deliverables (flyers, brochures, guides, booklets, posters, signage). The ideal candidate is experienced in both time and project management, and has a proven proficiency in providing management-level communications strategies for multiple projects and building and maintaining relationships. Benefits begin within 60 days of hire, and there are opportunities for advancement. Apply today to make a difference in the community! In this role, you will... Communications – Projects Develop and/or manage communications plans, including social media campaigns. Develop and coordinate written, verbal, and electronic communications including media releases, talking points, kiosk content, signage, e-newsletters, social media campaigns, and webpages. Lead various communications projects by developing and tracking plans that support the department’s mission and programs. Partner with PRNR program staff to plan community events, and speaking engagements, and share positive stories that showcase the department's work and build public goodwill. Facilitate the development of content and deliverables for public meetings and community outreach programs. Plan, create, and implement design concepts and layouts using applications such as Adobe Creative Suite (InDesign, Photoshop, Illustrator) for a variety of PRNR materials including events and activities guides, capital campaigns, signature event deliverables, annual reports, kiosks, and signage. Lead the development of content in support of long-term strategic communication projects such as annual “Walk in Park”, capital campaigns, and other initiatives. Regularly revise outdated designs and research best practices to remain up to date in marketing efforts. Lead and facilitate publishing and updating the PRNR Events and Activities Guide. Supervision and Management Oversee the day-to-day work of the PRNR Outreach team graphic designers, set a positive tone, and encourage teamwork, enthusiasm, professionalism, and high-quality results. Manage project goals, and timelines and monitor the outcome of communications materials, and adjust as necessary. Serve as a department resource, and lead subject matter expert in marketing/communications needs. Supervise the Digital Media Specialist and Graphic Designer positions within the PRNR Outreach team, review all work produced track designer progress, and ensure deadlines are met. Primary liaison between the PRNR Department and the Communications Department. Maintain the PRNR Constant Contact distribution lists. Maintain and track the status and progress of PRNR Outreach tickets using Smartsheet. Management of County Information and Administrative Duties Maintain and organize graphic files in the (J:) drive. Create/revise SOPs and directional/informational sheets to assist staff in Communications efforts. Communicate with vendors to receive cost estimates and ensure material durability.

Requirements

Bachelor’s Degree in Communications, Journalism, Public Relations, Media Relations, Marketing, Mass Communications, Graphic Design, Visual Arts, Illustration, or related field AND three (3) years of related experience.
-OR- MS, MA, MBA degree in the above fields AND two (2) or more years of related experience.
Related professional experience may substitute for the required education.
A valid Florida Drivers license at the time of hire.

Nice To Haves

Smartsheet and project management software
1 or more years of supervisory experience
Excellent writing, editing, and proofreading skills
Knowledge of social media platforms
Strong interpersonal communication skills
Experience in Adobe Creative Cloud programs (Illustrator, InDesign, and Photoshop
Skilled in leading high-priority, time-sensitive projects, managing multiple tasks independently, and working collaboratively with diverse stakeholders

Responsibilities

Develop and/or manage communications plans, including social media campaigns.
Develop and coordinate written, verbal, and electronic communications including media releases, talking points, kiosk content, signage, e-newsletters, social media campaigns, and webpages.
Lead various communications projects by developing and tracking plans that support the department’s mission and programs.
Partner with PRNR program staff to plan community events, and speaking engagements, and share positive stories that showcase the department's work and build public goodwill.
Facilitate the development of content and deliverables for public meetings and community outreach programs.
Plan, create, and implement design concepts and layouts using applications such as Adobe Creative Suite (InDesign, Photoshop, Illustrator) for a variety of PRNR materials including events and activities guides, capital campaigns, signature event deliverables, annual reports, kiosks, and signage.
Lead the development of content in support of long-term strategic communication projects such as annual “Walk in Park”, capital campaigns, and other initiatives.
Regularly revise outdated designs and research best practices to remain up to date in marketing efforts.
Lead and facilitate publishing and updating the PRNR Events and Activities Guide.
Oversee the day-to-day work of the PRNR Outreach team graphic designers, set a positive tone, and encourage teamwork, enthusiasm, professionalism, and high-quality results.
Manage project goals, and timelines and monitor the outcome of communications materials, and adjust as necessary.
Serve as a department resource, and lead subject matter expert in marketing/communications needs.
Supervise the Digital Media Specialist and Graphic Designer positions within the PRNR Outreach team, review all work produced track designer progress, and ensure deadlines are met.
Primary liaison between the PRNR Department and the Communications Department.
Maintain the PRNR Constant Contact distribution lists.
Maintain and track the status and progress of PRNR Outreach tickets using Smartsheet.
Maintain and organize graphic files in the (J:) drive.
Create/revise SOPs and directional/informational sheets to assist staff in Communications efforts.
Communicate with vendors to receive cost estimates and ensure material durability.

Benefits

Health, Dental, Vision, and Life Insurance
Short-Term and Long-Term Disability
Flexible Spending Accounts
Employee Assistance Program (EAP)
Florida Retirement System (FRS)
Choose one of three great medical plans, including one with a $0 premium option, with completed preventative visits!
Utilize our award-winning wellness program including free gyms at multiple Sarasota County Government locations.
Enjoy 11 paid holidays, 3 personal days and 16 paid vacation days in the first year of full-time employment with increasing accrual rates with years of service.

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