Marketing and Communications Specialist

Fresno State•Fresno, CA

About The Position

University Marketing and Communications is Fresno State’s central strategic marketing and communications office. Housed in the Office of the President, University Marketing and Communications (MarComm) develops and distributes compelling content that builds trust, understanding and support for the university. MarComm tells the Fresno State story and engages a broad range of key audiences, championing Bulldog spirit and elevating the institutional brand locally, nationally and across the globe. Reporting to the Director of Strategic Communications and under the general guidance of the Vice President for Student Affairs and Enrollment Management, the Marketing and Communications Specialist serves as the lead communicator for prospective and current students by executing targeted marketing and communications strategies that support recruitment, retention, and student engagement. The Marketing and Communications Specialist serves as the primary liaison between the division of Student Affairs and Enrollment Management and central Marketing and Communications. The position builds and maintains strong working relationships with the vice president, associate vice presidents, directors, and staff to source content and advance division priorities, while providing guidance on communications and marketing best practices aligned with university-wide campaigns. The specialist proactively identifies, develops, and produces stories and content that highlight the division’s programs, services, and impact.

Requirements

Knowledge of: Strategic communications and marketing principles used to plan and execute multi-channel campaigns that support organizational goals, including audience growth, engagement, and retention.
Integrated communications channels and platforms, including digital, web, email, social media, and content marketing.
Audience segmentation and lifecycle-based messaging, including the use of customer or constituent relationship management (CRM) systems to deliver targeted communications.
Associated Press style and standard editorial practices for writing, editing and proofreading content across digital and print platforms.
Organizational operations and current issues, with the ability to identify timely communications opportunities that increase visibility and engagement.
Data-informed marketing practices used to assess performance and strengthen campaign effectiveness.
Office productivity tools and digital collaboration platforms, including Microsoft Office, Google Workspace, and marketing or communications technologies.
Equivalent to a bachelor’s degree in a related field. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
Four years of progressively responsible professional experience in professional writing, editing and media management or related experience.

Nice To Haves

Experience supporting or executing audience-focused marketing or communications campaigns, including recruitment, retention, or engagement efforts.
Familiarity with CRM, email marketing, or other audience-targeting platforms in a complex, collaborative environment.
Experience developing communications for diverse audiences across digital channels is a plus.

Responsibilities

Develop, implement, and manage communications and marketing campaigns, programs, and workflows aligned with the university’s mission, brand, and strategic priorities, including recruitment, retention, and student engagement campaigns.
Write, edit, and proofread clear, compelling content across formats, demonstrating strong storytelling, journalistic judgment, and editorial precision.
Coordinate and manage multi-channel campaigns across email, CRM, web, social media, and digital platforms in collaboration with central Marketing and Communications.
Manage multiple projects and deadlines effectively while maintaining accuracy, consistency, and attention to detail.
Apply best practices and emerging trends to recommend and support continuous improvement in communications approaches.
Use CRM and email marketing tools to develop, edit, and manage audience-targeted communications, in collaboration with enrollment and recruitment partners.