Marketing and Communications Specialist

University of Arkansas System • Fayetteville, AR

1d • $39,930

About The Position

The Marketing and Communications Specialist supports the college’s marketing and communications efforts with a primary focus on social media strategy, content development, and coordinated storytelling across platforms. Under the direction of the Associate Director of Marketing & Communications, the role helps execute the college’s social media strategy by creating and scheduling daily and campaign-based content that strengthens brand presence and engagement. The position monitors performance metrics, prepares reports to inform future strategy, and collaborates with university partners to ensure content aligns with brand, accessibility, and institutional standards. In addition to social media management, the role plays a key part in writing, editing, and developing cohesive marketing materials that reflect the college’s voice and visual identity. This includes promoting events and initiatives through a range of channels such as newsletters, emails, social platforms, and print. The position also provides writing, editing, and design support for major college communications, including the monthly Fulbright Review digital publication, The Fulbright Review print magazine, and content distributed through Arkansas News. More broadly, the role contributes to the college’s overall internal and external communications strategy by helping manage editorial calendars, coordinating collaborative content workflows, and supporting publications and marketing materials across departments. As part of a collaborative team, the position also provides backup support when needed to ensure continuity and quality across college communications. The Marketing & Communications Specialist can work a flexible schedule and to perform other related duties as required to support the mission of the college and as directed by the Dean and the Associate Director of Marketing & Communications. Regular, non-disruptive and reliable attendance is required, as well as the ability to create and maintain collegial, harmonious working relationships with others.

Requirements

• Bachelor’s degree in communications, marketing, journalism, public relations, design, or a related field from an accredited institution; or equivalent combination of education and relevant experience
• At least one year of professional, pre-professional, or internship experience in communications, marketing, social media management, digital content creation, or a related field
• Demonstrated experience creating content for digital platforms
• Experience managing social media platforms for an organization, including content planning, scheduling, and performance tracking
• Strong writing, editing, and organizational skills with attention to detail and brand consistency
• Willingness to infrequently travel for story development
• Knowledge of social media strategy, platform best practices, and audience engagement trends
• Skill in writing and editing compelling content for diverse audiences across print and digital platforms
• Skill in translating long-form stories into engaging social and web content
• Skill in analyzing performance metrics and using data to inform content decisions
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Ability to collaborate effectively with faculty, administrators, and creative partners
• Ability to exercise sound judgment in messaging and represent the college professionally

Nice To Haves

• Demonstrated experience leading or contributing to multi-channel content campaigns tied to measurable goals (e.g., enrollment, event attendance, audience growth)
• Experience developing and interpreting social media performance reports and using data to refine content strategy
• Experience collaborating with cross-functional teams (faculty, leadership, designers, photographers, videographers, etc.) to execute coordinated communications efforts
• Portfolio of digital content that demonstrates strong visual storytelling and audience engagement
• Experience working in higher education, nonprofit, or similarly complex organizational environments
• Ability to manage multiple projects simultaneously and adapt quickly in a fast-paced communications setting

Responsibilities

• Supports the college’s marketing and communications efforts with a primary focus on social media strategy, content development, and coordinated storytelling across platforms.
• Helps execute the college’s social media strategy by creating and scheduling daily and campaign-based content that strengthens brand presence and engagement.
• Monitors performance metrics, prepares reports to inform future strategy, and collaborates with university partners to ensure content aligns with brand, accessibility, and institutional standards.
• Plays a key part in writing, editing, and developing cohesive marketing materials that reflect the college’s voice and visual identity.
• Promotes events and initiatives through a range of channels such as newsletters, emails, social platforms, and print.
• Provides writing, editing, and design support for major college communications, including the monthly Fulbright Review digital publication, The Fulbright Review print magazine, and content distributed through Arkansas News.
• Contributes to the college’s overall internal and external communications strategy by helping manage editorial calendars, coordinating collaborative content workflows, and supporting publications and marketing materials across departments.
• Provides backup support when needed to ensure continuity and quality across college communications.
• Performs other related duties as required to support the mission of the college and as directed by the Dean and the Associate Director of Marketing & Communications.
• Ability to create and maintain collegial, harmonious working relationships with others.

Benefits

• university contributions to health, dental, life and disability insurance
• tuition waivers for employees and their families
• 12 official holidays
• immediate leave accrual
• a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level