Marketing and Outreach Specialist

City of Mansfield JobBoard•Mansfield, TX

7d•Onsite

About The Position

Responsible for planning and execution of community outreach events and programs, including programs, events, public meetings and pop-up activities. Coordinates with the Marketing Manager to market and promote department programs, events and initiatives. Develops relationships in both the resident and business communities, including vendor relations and sponsorship management. Assists with development of the comprehensive department wide marketing plan, as well as implementing marketing strategies to achieve the department mission, vision and core values. Coordinates department communications through multiple channels, including social media, website, press releases, print, and email newsletters, using creative strategies to engage and connect with the public. Designs print and digital promotional and informational materials to communicate department news and events with the community, including catalogs, advertisements, banners, emails, and signage using Adobe Creative Suite, and coordinates the production and delivery of materials. Performs ongoing website content management. Consults with other staff to determine and create marketing collateral that best suits their needs. Researches, proposes budgets, and analyzes marketing and outreach opportunities to develop plans that deliver key messaging to and build relationships with target audiences, using a variety of communication tools. Understands basic photography and video production to shoot, edit and produce media for online and website content. Manages department representation at City and community special events via outreach booths, including planning activities, promotional opportunities, overseeing staff/volunteers, and capturing real-time content. Provides proactive and responsive communication to citizens, vendors, city staff, and elected officials. Monitor emerging demographic, social, cultural and recreation trends to identify opportunities for new or revised marketing for programs, services and marketing outreach. Perform all other related duties as assigned. OTHER DUTIES: Please note this job description is not designed to cover or contact a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Requirements

Knowledge of public recreation and park administration policies and procedures
Knowledge of recreational, cultural, educational, and social needs of diverse age groups
Knowledge of research techniques and methodologies
Knowledge of customer survey methods and analysis
Knowledge and basic understanding of marketing/graphic design software
Knowledge of Adobe, Microsoft and Google Workspace applications
Knowledge of social media platforms
Skill in communicating both orally and in writing with persons both internal and external to the organization
Skill in editing and writing for publications, websites and marketing materials
Skill in prioritizing and performing multiple tasks
Ability to conduct technical research benchmarking and present findings in a clear and concise manner
Ability to work independently on multiple projects under minimal supervision, meet deadlines and take initiative to solve problems and make workplace improvements
Ability to coordinate, implement, and evaluate recreation programs, special events, and volunteer and sponsor programs
Ability to manage vendor relationships, including recruiting, contracts and customer service
Ability to capture photos and videos for social media, website, and promotional materials
Ability to create and/or update basic graphics and print materials
Ability to manage programs across multiple departments and locations
Ability to operate a variety of office equipment, including but not limited to personal computer, telephone, calculator, and copier
Ability to operate a motorized vehicle
Bachelor’s Degree in Communications, Public Relations, Marketing, Graphic Design, Journalism, Public Administration or related field
Two (2) years of work experience in leading community outreach and/or marketing and engagement activities including but not limited to: facilitating public meetings, planning and hosting community outreach and special events, planning promotional events and brand activations, and analyzing data to determine community/target market needs and demands
Must be able to work morning, evening, and weekend hours

Nice To Haves

Experience in graphic design for digital and print collateral
Experience with ActiveNet
Experience in photography, videography and editing software
Experience in creating/executing a comprehensive marketing plan
Experience working with groups of people, high comfort level interacting with the public

Responsibilities

Planning and execution of community outreach events and programs
Coordinates with the Marketing Manager to market and promote department programs, events and initiatives
Develops relationships in both the resident and business communities, including vendor relations and sponsorship management
Assists with development of the comprehensive department wide marketing plan, as well as implementing marketing strategies
Coordinates department communications through multiple channels
Designs print and digital promotional and informational materials
Performs ongoing website content management
Consults with other staff to determine and create marketing collateral
Researches, proposes budgets, and analyzes marketing and outreach opportunities
Understands basic photography and video production
Manages department representation at City and community special events
Provides proactive and responsive communication to citizens, vendors, city staff, and elected officials
Monitor emerging demographic, social, cultural and recreation trends
Perform all other related duties as assigned