Marketing and Communications Specialist

Industrial Lighting Produ•Sanford, FL

3h•Hybrid

About The Position

The Mar-Com Specialist is a strategic owner within the marketing communications team, responsible for driving key initiatives that elevate the company’s brand, social presence, and customer engagement. This role requires end-to-end ownership of social media strategy, tradeshow and event execution, and marketing materials management. This is a hybrid role, with remote flexibility for strategic planning, but in-office presence is required for events, factory visits, and other essential hands-on activities. The Specialist works cross-functionally to ensure marketing efforts align with business goals and deliver measurable results.

Requirements

Strong written and verbal communication skills with excellent proofreading abilities.
Highly organized, self-motivated, and able to manage multiple priorities with deadlines.
Proficiency in: Microsoft Office (Excel, PowerPoint, Outlook, Word)
Social Media platforms (Facebook, LinkedIn, Instagram, TikTok, X/Twitter)
MailChimp or similar email distribution platforms
Social media management tools (Sprout Social)
Project management tools (Monday.com, SmartSheet, etc.)
Basic graphic design and video editing skills for creating content (Canva, Adobe Creative Suite, or similar tools).
Bachelor’s degree in marketing, communications or equivalent education/training
2–4 years of professional experience in marketing, communications, or related roles.
Proven experience managing social media accounts, producing content, and tracking analytics.
Event/tradeshow coordination experience, ideally with some leadership in executing or owning events.
Experience with marketing collateral management and cross-functional project coordination.

Nice To Haves

Basic graphic/video design experience and familiarity with project management and marketing tools.

Responsibilities

Lead the company’s social media strategy, creating content calendars and producing graphics, videos, and copy that reflect brand voice and drive engagement.
Manage ALL newsletter creation and sends.
Track performance metrics and present quarterly communications insights to inform strategy and decision-making.
Own the planning, coordination, and execution of regional tradeshows, customer visits, factory tours, and corporate events.
Support larger national events, ensuring seamless logistics and alignment with business objectives. Presence in the office is required for all events.
Take full ownership of marketing collateral, samples, and swag.
Ensure inventory is maintained, organized, and communicated proactively to the sales team, enabling smooth operations and consistent brand presentation.
Drive marketing projects end-to-end within project management tools, ensuring timelines are met and teams stay aligned.
Proactively identify opportunities to improve processes and cross-functional communication.
Take on additional responsibilities as assigned by the Director of Marketing to support the broader marketing strategy.