Communications and Marketing Specialist

University of Arkansas System • Fayetteville, NC

2d

About The Position

The Communications and Marketing Specialist serves as the departmental communications and marketing officer, responsible for developing, implementing, and managing all digital and print media. Additionally, the employee manages the planning and implementation of events that promote the department’s programs and accomplishments. This position plays a key role in advancing the department’s visibility and engagement across multiple platforms, ensuring alignment with the College and University’s communications standards. Regular, reliable and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others. This position is governed by state and federal laws and agency/institution policy.

Requirements

• Bachelor’s degree in communications, marketing, graphic design, journalism, English, or related field from an accredited institution of higher education
• At least one year experience in communications, marketing, graphic design, and/or social media management
• Evidence of strong writing and editing skills with attention to detail and deadlines - Writing sample required
• At least one year experience in event planning
• Applicable equivalencies may be considered on the above qualifications.
• Knowledge of University policies and logo compliance.
• Knowledge of design and layout techniques.
• Must possess skills and abilities related to data query and analysis using Workday and Microsoft Excel to support research for publication content.
• Ability to write descriptive, informative and accurate narratives.
• Ability to create web-based forms including surveys and applications and the ability to disseminate information, possibly utilizing graphic design (charts, graphics, animations).
• Ability to demonstrate artistic style and expertise in developing interactive presentations and web development.
• Ability to plan and execute events

Nice To Haves

• Proficiency in graphic design and content management tools (Adobe Creative Suite, Canva, WordPress, Social Media platforms, etc.)
• At least two years experience in communications, marketing, and/or social media management
• At least two years experience in event planning
• Experience working in a higher education environment

Responsibilities

• Develop and execute marketing and communication strategies to promote departmental programs, research initiatives, and events to internal and external audiences.
• Create compelling written, visual, and multimedia content for print, web, email, and social media channels.
• Maintain brand consistency and ensure compliance with University and College communications policies and visual identity standards.
• Design, produce, and update content for the departmental website, newsletters, annual report, scholarship booklet, and other digital platforms.
• Manage departmental social media accounts, including strategy, scheduling, and analytics.
• Monitor engagement and performance metrics to optimize communication effectiveness.
• Lead the planning, coordination, and execution of key departmental events, including (but not limited to): o The annual Capstone Symposium o The Student Awards Banquet o First Year Engineering recruiting and decision day coordination and implementation
• Provide support for additional events throughout the year, such as guest lectures, alumni gatherings, and student outreach activities.
• Collaborate with faculty, staff, students, and external partners to ensure smooth event logistics, promotion, and follow-up.
• Work closely with departmental administrators and the College Director of Marketing and Communications to identify and highlight newsworthy activities and achievements.
• Coordinate with other academic units and external organizations to support shared initiatives and publicity efforts.
• Work closely with the Arkansas Academy of Industrial Engineering (AAIE) to maintain and update their website, design and distribute newsletters, and produce digital and print marketing and media materials that promote the Academy’s mission and activities.
• Regular, reliable, and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others.

Benefits

• The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees