Marketing and Communications Specialist

Norco, Inc. • Boise, ID

4h

About The Position

Norco is currently seeking an individual to fill our Marketing and
Communications Specialist position. The Marketing and Communications Specialist
is a dynamic content creator responsible for developing and executing marketing
strategies across digital, print and social platforms. This role helps create
and promote Norco’s brand externally to customers, the public, and internally to
Norco employees through the creation and distribution of e-newsletters,
brochures, news releases, and a wide variety of other media. Other
responsibilities include, but are not limited to:

Requirements

• Associate or bachelor's degree in a communications, marketing or related field
• OR any combination of education, training, and experience that provides equivalent necessary to perform the essential functions of the position
• 12 months’ experience in digital marketing, content creation or communications role preferred
• Valid driver’s license
• Ability to adapt to and manage changing priorities
• Ability to be self-motivated and work with minimal supervision
• Ability to make decisions using good judgement
• Ability to prioritize multiple tasks
• Ability to understand and apply basic technical concepts
• Ability to work in a team environment
• Ability to work in frequently high stress situations
• Effective time management skills
• Excellent customer service skills
• Excellent attention to detail
• Knowledge of sales and marketing techniques
• Knowledge of Project Management methodology
• Proficient in Microsoft Office (Excel, Word & Outlook)
• Strong analytical skills

Responsibilities

• Oversee and produce, from concept to completion, a broad array of digital and/or print promotional, graphics and communication materials for the organization
• Plan, prepare, and distribute original promotional content such as articles, news and press releases, email, blog and social media posts, and other updates on behalf of the organization
• Collaborate with internal teams to ensure all marketing and web-based materials present a clear, unified, and positive message and image for the organization and brand
• Manage the company website marketing and static content to align with broader marketing strategies
• Create designs and layouts for social media posts, collateral, and support various departments with writing and graphic design needs
• Create engaging videos for marketing and other company and department needs, including filming, editing, and post-production
• Develop, support and maintain the social media strategy and create social media posts for Facebook and LinkedIn and expand to other platforms as determined
• Collaborate with executive team to identify and draft communication campaigns, which may include social and online media, print media, direct mail, promotional items and other multimedia
• Produce, maintain and update identified marketing material needed to enable sales, internal teams, and promote the company
• Administrate and monitor Google, Yelp, Bing and other online analytics/metrics and use this and other data available to build and execute budgetary and strategic marketing plans
• Oversee the implementation of online marketing plans; compile and analyze data to measure the effectiveness of such plans
• Identify and recommend improvements and modifications to existing programs and additional or new marketing strategies and opportunities
• Occasional travel required
• Stay informed of and adhere to company policies and procedures
• Work well with team
• Perform other tasks as assigned or needed

Benefits

• Employee Stock Ownership Plan (ESOP)
• Health, Vision and Dental Insurance
• Health Savings Account (HSA) 
• Medical and Dependent Care Flex Accounts (FSA)
• Life Insurance provided at no cost to employee by Norco through United Heritage
• Supplemental Accident, Disease, and Life Insurance through Colonial Life Insurance
• Employee Tuition Reimbursement
• 401(k) with Employer Matching
• Employee Discount on products sold by Norco

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree