Digital Communications and Marketing Specialist

Winsupply•Moraine, OH

About The Position

Position Summary The Specialist, Digital Communications & Marketing is responsible for the technical administration and tactical execution of our department’s messaging across digital touchpoints. The role sits at the intersection of creative storytelling and technical execution and bridges the gap between the creative team (writers, videographers, and graphic artists) and the platforms we use to reach our audiences. The role develops and executes communication and marketing campaigns as part of editorial and marketing calendars. The role ensures the message of each piece of content fits its intended audience, is formatted perfectly, distributed to the correct audience segments, and functions flawlessly across email, chat, web, and social media. The individual in the role is a power user of communication and marketing tools and takes pride in system organization, teamwork, and seamless execution. The ideal candidate will possess a strong eye for detail, critical and lateral thinking skills, problem solving skills, process thinking skills, a passion for communications and marketing, and the ability to work collaboratively in a fast-paced environment.

Requirements

Experience: 5–7 years in digital communications, marketing operations, or a similar role within an agency or corporate environment.
Platform Expertise: Advanced experience with Constant Contact, Google Workspace (Gmail/Chat/Groups), Social Media and associated tools.
Content Management System (CMS) Proficiency: Advanced experience designing, building, and managing web content via Framer, SharePoint, WordPress, or similar "no-code" builders.
Social Media experience and experience with paid social media budget management (LinkedIn Campaign Manager, Meta Ads Manager)
Collaborative Spirit: A proven ability to work alongside creative professionals and translate their work into digital formats.
Attention to Detail: Meticulous about proofreading, link testing, distribution list accuracy, and formatting consistency.
Ability to conduct end-to-end campaigns and see them from idea to final conclusion.
Ability to generate respect and trust from Winsupply Inc employees and local companies, leadership, and external constituencies
Proficiency in Microsoft Office, Adobe suite of products including (Photoshop, InDesign, Illustrator, etc.)
Proficiency with Google Analytics
Proven success of helping companies and/or teams create marketing and or advertising materials within given deadlines

Nice To Haves

Graphic Design Experience

Responsibilities

Channel Administration Serve as the primary user for the communications "tech stack", including Constant Contact, Google Workspace (Gmail/GChat), social media tools, content management systems. Take the lead on social media channels and be the expert in leveraging social media space
Manage and audit internal email distribution groups (Google Groups) to ensure list hygiene and accurate audience targeting.
Oversee the design, maintenance, and updating of internal (Intranet) and external web pages, ensuring they are updated, links are active, and the user experience is intuitive and engaging.
Monitor platforms to ensure the security and efficiency of communication channels.
Content Integration & Asset Assembly Act as an active creative partner, collaborating with writers, videographers, and designers to gather, develop and prep assets for deployment.
Take "hero" content and adapt it for different environments (e.g., social media, blogs, web, email, etc.)
Be a brand steward and ensure all outgoing content is visually aligned with brand standards and optimized for the specific technical requirements of each platform (aspect ratios, file sizes, etc.).
Omnichannel Distribution, Execution & Campaign Management Develop and Execute multi-channel distribution strategy, ensuring that key messages hit appropriate channels in a coordinated sequence.
Work with editorial calendar and manage sub calendars such as marketing calendar and social media calendar, including the creation, scheduling, and conducting of campaigns to completion.
Executing end-to-end digital campaigns, including email marketing and paid social ads.
Traffic control the frequency of messages to ensure audiences are informed but not overwhelmed.
Performance Monitoring & Optimization Use analytics tools to monitor campaign performance (open rates, click-throughs, web traffic).
Provide the creative team with actionable feedback based on platform data