Private Client Outreach Specialist - Private Pay Division
About The Position
Empowering Health, Enriching Lives: True Care’s Enduring Mission At True Care, we stand as a beacon of compassion and excellence in home healthcare. With a profound commitment to enhancing the quality of life for individuals and families, our mission is to provide holistic, personalized care that empowers and enriches lives. Every day, we embark on a journey to bring comfort, vitality, and dignity to those we serve. Our mission is driven by a deep understanding of the unique needs and aspirations of each individual under our care. We believe that home is not just a place but a sanctuary where healing and well-being flourish. Hence, we endeavor to make this sanctuary a haven of health and happiness. At True Care, we don't just offer home healthcare – we offer hope, healing, and a brighter tomorrow.
Requirements
- Bachelor’s degree in Marketing, Business, Healthcare Administration, or related field.
- 3–5 years of experience in marketing, sales, outreach, or business development within home care, telehealth, healthcare services, luxury hospitality, or elder services.
- Strong presentation, negotiation, and relationship management skills.
- Familiarity with the needs and expectations of high-net-worth families and private care referral networks.
- Proficiency in Salesforce or similar CRM software.
- Self-starter with the ability to manage time and priorities independently.
- Must have a valid driver’s license and reliable transportation for regular fieldwork.
Nice To Haves
- Fluency in Spanish is a plus.
Responsibilities
- Actively develop a pipeline of qualified private pay referrals by nurturing relationships with affluent families and their trusted advisors.
- Identify and pursue new referral channels within high-net-worth communities, including luxury senior living, concierge medical practices, private fiduciaries, estate planning networks, and more.
- Demonstrate a deep understanding of True Care’s premium service offerings, articulating our concierge approach and Points of Difference to differentiate from traditional home care and telehealth providers.
- Build meaningful, ongoing relationships with professional referral sources through consistent outreach, thoughtful follow-up, and personalized engagement.
- Host and attend events, private workshops, networking meetings, and client-facing seminars to showcase True Care’s offerings.
- Maintain meticulous records of interactions and referral source development using Salesforce, ensuring timely updates and follow-through.
- Partner with the Private Client intake team and care coordination team to ensure a smooth transition from lead to service start.
- Monitor industry trends, competitor positioning, and referral source feedback to refine outreach strategies and improve performance.
- Serve as a brand ambassador who embodies discretion, professionalism, and hospitality in every interaction.
Benefits
- Health, dental, and vision insurance
- 401(k) with company match
- Paid Vacation, Company Holidays, Sick Leave, and Floating Holidays
- Professional development opportunities
- Mission-driven work in an innovative healthcare space
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
