Private Brand Product Manager- Consumer Products

Circle K•Charlotte, NC

About The Position

The Private Brand Product Manager - Consumer Products will be responsible for translating the Private Brands vision into a strategically sequenced pipeline of new products, renovation initiatives, and platform expansions tailored to convenience shopper missions. This role requires using consumer insights, trip drivers, and market/channel trends to identify high-potential whitespace opportunities and develop analytically grounded business cases. The Product Manager will deliver compelling, data-supported product and portfolio strategies to senior leadership to secure alignment, resources, and cross-functional commitment. Additionally, the role involves defining, tracking, and socializing robust KPI frameworks, using analytics tools to evaluate performance, and developing scenario analyses. The Product Manager will build and execute end-to-end product strategies aligned with broader category and channel goals, collaborating closely with various departments to ensure successful commercialization and go-to-market execution. This role also entails leading cross-functional teams through the full product lifecycle and partnering with external suppliers. Finally, the Product Manager will mentor team members and champion a culture of innovation and data-driven problem-solving.

Requirements

Bachelor’s degree in Business, Marketing, Analytics, or related field (required).
5+ years of experience in product development, brand management, category management, strategy, or innovation roles within the CPG industry.
Proven ability to translate consumer insights, channel behavior, and competitive analysis into actionable product and portfolio strategies.
Strong financial and analytical acumen with the ability to model scenarios, evaluate ROI, and connect product decisions to P&L outcomes.
High proficiency in data tools (Excel, Power BI) and familiarity with syndicated data (IRI, NielsenIQ) to uncover trends, diagnose challenges, and guide strategic decisions.
Exceptional communication skills with the ability to present complex strategies and insights to senior stakeholders in a clear, concise manner.
Strong leadership and collaboration capabilities, with demonstrated success guiding cross-functional teams.
Entrepreneurial mindset with a passion for innovation, operational excellence, and creating differentiated food & beverage experiences for convenience shoppers.

Nice To Haves

Experience in the convenience retail channel or adjacent on‑the‑go consumer environments strongly preferred.

Responsibilities

Translate the Private Brands vision into a strategically sequenced pipeline of new products, renovation initiatives, and platform expansions tailored to convenience shopper missions.
Use consumer insights, trip drivers, and market/channel trends to identify high‑potential whitespace opportunities and develop analytically grounded business cases.
Deliver compelling, data‑supported product and portfolio strategies to senior leadership to secure alignment, resources, and cross-functional commitment.
Define, track, and socialize robust KPI frameworks including sales velocity, gross profit return on investment (GPROI), penetration, price perception, and market share.
Use analytics tools (Excel, Power BI, syndicated data sources, panel data) to evaluate item‑ and platform‑level performance, diagnose gaps, and recommend actionable enhancements.
Develop scenario analyses to guide assortment, pricing, and positioning decisions.
Build and execute end‑to‑end product strategies aligned with broader category and channel goals, ensuring each initiative supports growth, margin, and customer value targets.
Collaborate closely with Category Managers, merchandising, marketing, product development, supply chain, and finance to translate strategic opportunities into commercial outcomes.
Oversee commercialization and go‑to‑market execution to ensure timely, differentiated launches that meet business and operational expectations.
Lead cross-functional teams through the full product lifecycle—from concept, feasibility, and sourcing through commercialization and performance optimization.
Partner with external suppliers and manufacturers to enhance sourcing strategies, strengthen product quality, and drive production efficiency and cost competitiveness.
Mentor and develop team members by elevating analytical thinking, strategic acumen, and consumer‑centric decision-making.
Champion a culture of innovation, continuous improvement, and data‑driven problem solving across the Private Brand organization.