Principal Tech Program Manager, Amazon Demand Tech Campaign Creation

Amazon • New York, NY

6d

About The Position

Amazon Ads is seeking an exceptional Principal Technical Program Manager to
drive strategic technical initiatives across our advertising campaign creation
technology platform. This role will lead complex, cross-organizational programs
that directly impact how millions of advertisers reach customers globally
through Amazon's advertising solutions including Sponsored Products, Sponsored
Brands, Amazon DSP, and emerging ad technologies. The role requires influencing
agentic campaign experience strategic direction across multiple VP-level
organizations within Ads, balancing near-term delivery with long-term agentic
evolution.

As a Principal TPM, you will own the planning, execution, and delivery of
large-scale technical programs that span multiple engineering teams, product
organizations, and business stakeholders. You'll work at the intersection of
advertising technology, machine learning, and distributed systems to solve
ambiguous problems that shape the future of digital advertising.

Requirements

• 10+ years of working directly with engineering teams experience
• 10+ years of technical product or program management experience
• 5+ years of software development experience
• Experience designing or architecting (design patterns, reliability and scaling) of new and existing systems
• Experience managing programs across cross functional teams, building processes and coordinating release schedules
• Experience owning/driving roadmap strategy and definition

Nice To Haves

• 10+ years of hands-on work managing complex technology projects experience
• Experience managing projects across cross functional teams, building sustainable processes and coordinating release schedules

Responsibilities

• Own end-to-end program management for strategic advertising technology initiatives spanning multiple teams and organizations
• Drive technical strategy and roadmap alignment across engineering, product, science, and business teams
• Lead cross-functional teams through complex technical challenges in areas such as ad serving, campaign management, measurement, and optimization
• Establish program governance, metrics, and reporting mechanisms to ensure visibility and accountability at the VP level
• Identify and mitigate technical and operational risks across large-scale distributed systems serving billions of ad requests daily
• Partner with engineering leaders to influence architecture decisions and ensure scalability, reliability, and performance
• Build and maintain relationships with senior stakeholders across Amazon Ads, AWS, and Retail organizations
• Drive operational excellence through process improvements, automation, and best practices Mentor and develop other TPMs across the organization
• Represent Amazon Ads technical programs in executive-level reviews and planning sessions

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed