Principal Systems Engineer - Internal GTM Tools

CloudflareSan Francisco, CA
Onsite

About The Position

Created in January 2025, our centralized Developer Go-to-Market (GTM) organization functions as a "speedboat" to maintain focus, control direction, and iterate quickly. Our mission is to build long-term relationships with developers by addressing their unique needs and challenges with specialized attention and resources. Our team operates across four core pillars: Marketing, Developer Relations, Growth Programs, and Sales. These functions work in close collaboration to support customers throughout their journey, from raising awareness and inspiring new use cases to driving platform adoption, consumption, and scaling customer relationships. Each function amplifies the impact of the others through strategic partnerships and shared insights.

Requirements

  • 10+ years of software engineering experience with a demonstrated history of leading complex, organization-wide data initiatives.
  • Deep expertise in building distributed systems and production infrastructure at scale, with proficiency in Go and strong working knowledge of TypeScript.
  • Exceptional ability to navigate ambiguous problem spaces, identify the highest-impact technical work, and drive projects autonomously from conception through adoption—balancing pragmatic execution with long-term technical excellence.
  • Deep analytical SQL and data modeling experience.
  • Proven ability to manage complexity even at thousands of tables.
  • Able to debug database and query performance issues using profiling tools and source code where applicable.
  • Please be prepared to discuss specific examples of organization-wide technical initiatives you've led, particularly distributed systems or data infrastructure and their measurable business impact.

Nice To Haves

  • Previous experience as a Principal Engineer, Staff+ engineer, or technical leader on platform, infrastructure, or task force teams that operate outside traditional product roadmaps with a focus on enabling GTM organizations.
  • Columnar/OLAP or lakehouse experience (ClickHouse, DuckDB, BigQuery, Snowflake, Iceberg, Starrocks).
  • Familiarity with the Salesforce data model and CRM/API integrations.
  • Familiarity with deploying to bare metal and Kubernetes.
  • Experience on Cloudflare Workers / edge platforms and analytics-engineering (dbt) workflows.
  • Background in SaaS or product-led growth (PLG) GTM motions.

Responsibilities

  • Own the GTM-facing software and data products our sales motion runs on, end to end.
  • Build and operate production services on Cloudflare Workers and Kubernetes.
  • Own the data foundation including Query Engine, Workflows, MCP/APIs and other internal facing products and services.
  • Own projects end to end; from design docs and schema changes through implementation, testing, deployment, and production monitoring.
  • Participate in on call rotations, drive incident resolution, and write postmortems that improve reliability.
  • Use AI tools extensively to accelerate development, debugging, and operational tasks.
  • Collaborate across teams to coordinate capacity planning, API contracts, and cross cutting initiatives.
  • Embed with Sales, Marketing, Developer Relations (DevRel), and Growth to turn fuzzy operational pain into shipped software.
  • Help set the standard for GTM engineering organization wide.

Benefits

  • Medical/Rx Insurance
  • Dental Insurance
  • Vision Insurance
  • Flexible Spending Accounts
  • Commuter Spending Accounts
  • Fertility & Family Forming Benefits
  • On-demand mental health support and Employee Assistance Program
  • Global Travel Medical Insurance
  • Short and Long Term Disability Insurance
  • Life & Accident Insurance
  • 401(k) Retirement Savings Plan
  • Employee Stock Participation Plan
  • Flexible paid time off covering vacation and sick leave
  • Leave programs, including parental, pregnancy health, medical, and bereavement leave
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