Principal Systems Engineer - Internal GTM Tools
About The Position
Cloudflare is seeking a Principal Systems Engineer to join their centralized Developer Go-to-Market (GTM) organization. This team functions as a "speedboat" to maintain focus, control direction, and iterate quickly, with a mission to build long-term relationships with developers by addressing their unique needs and challenges. The role involves owning GTM-facing software and data products, including the data foundation and signals for sales representatives. The engineer will lead complex cross-functional projects with significant autonomy, focusing on improving pipeline visualization, building sales tools, and enhancing the developer buying journey. The work combines data engineering, full-stack product development, and applied AI, utilizing Cloudflare's own developer platform. This position is ideal for someone who thrives in a fast-paced, ambiguous environment, enjoys transforming business problems into software solutions, and can manage multiple priorities.
Requirements
- 10+ years of software engineering experience with a demonstrated history of leading complex, organization-wide data initiatives.
- Deep expertise in building distributed systems and production infrastructure at scale, with proficiency in Go and strong working knowledge of TypeScript.
- Exceptional ability to navigate ambiguous problem spaces, identify the highest-impact technical work, and drive projects autonomously from conception through adoption—balancing pragmatic execution with long-term technical excellence.
- Deep analytical SQL and data modeling experience. Proven ability to manage complexity even at thousands of tables.
- Able to debug database and query performance issues using profiling tools and source code where applicable.
- Please be prepared to discuss specific examples of organization-wide technical initiatives you've led, particularly distributed systems or data infrastructure and their measurable business impact.
Nice To Haves
- Previous experience as a Principal Engineer, Staff+ engineer, or technical leader on platform, infrastructure, or task force teams that operate outside traditional product roadmaps with a focus on enabling GTM organizations.
- Columnar/OLAP or lakehouse experience (ClickHouse, DuckDB, BigQuery, Snowflake, Iceberg, Starrocks).
- Familiarity with the Salesforce data model and CRM/API integrations.
- Familiarity with deploying to bare metal and Kubernetes.
- Experience on Cloudflare Workers / edge platforms and analytics-engineering (dbt) workflows.
- Background in SaaS or product-led growth (PLG) GTM motions.
Responsibilities
- Design and implement features in Golang, Typescript and SQL.
- Build and operate production services on Cloudflare Workers and Kubernetes.
- Own the data foundation including Query Engine, Workflows, MCP/APIs and other internal facing products and services.
- Own projects end to end; from design docs and schema changes through implementation, testing, deployment, and production monitoring.
- Participate in on call rotations, drive incident resolution, and write postmortems that improve reliability.
- Use AI tools extensively to accelerate development, debugging, and operational tasks. We expect engineers to leverage AI as a core part of their workflow.
- Collaborate across teams to coordinate capacity planning, API contracts, and cross cutting initiatives.
- Embed with Sales, Marketing, Developer Relations (DevRel), and Growth to turn fuzzy operational pain into shipped software.
- Help set the standard for GTM engineering organization wide.
Benefits
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave
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What This Job Offers
Job Type
Full-time
Career Level
Principal
Education Level
No Education Listed
