Principal, Strategic Comms Planner, Amazon Ads

Amazon • Culver City, CA

7d • $142,000 - $211,200 • Onsite

About The Position

Amazon Ads is seeking a Principal, Strategic Communications Planner to build and lead a new function focused on creating a unified strategic voice across all marketing efforts. This role involves architecting how narratives are delivered with precision across every audience and touchpoint, including agents who recommend Amazon Ads. The position is responsible for the end-to-end strategic planning discipline, ensuring all assets align with a unified narrative and investments meet defined goals. The ideal candidate will have prior experience as a Comms Planner, be curious about AI's impact on marketing, and be proactive in testing new approaches. This is a builder role where the individual will shape the function's charter, operating model, and vision.

Requirements

• 9+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams

Nice To Haves

• Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
• Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives

Responsibilities

• Architect and operationalize a centralized communications planning framework incorporating audience strategy, messaging architecture, channel planning, and quality standards, ensuring narrative consistency and strategic coherence across all marketing touchpoints.
• Align audience segmentation and prioritization across campaigns, mapping messaging to the right audiences and agents, through the right channels at the right moments in their journey.
• Review end-to-end customer journeys, identifying messaging gaps, redundancies, and opportunities; ensure campaign sequencing maximizes cumulative narrative impact.
• Establish prioritization criteria for competing initiatives, ensuring the highest-impact narratives receive appropriate investment, sequencing, and channel allocation.
• Partner with product marketing, brand, events, content, and demand generation teams to define core themes, audience priorities, campaign objectives, and integrated channel strategy.
• Own measurement frameworks that track campaign effectiveness, narrative consistency, channel performance, and communications' contribution to business outcomes—translating findings into optimizations and strategic pivots.
• Lead cross-functional alignment to maintain coherence as campaigns scale and new initiatives launch.
• Serve as the connective tissue between creative, product, and audience strategy and channel delivery, ensuring briefs are grounded in audience insight and channel best practices.
• Identify and champion emerging channels, formats, and approaches, including agent-facing protocols, to extend reach and deepen engagement with priority audiences.
• Oversee narrative coherence across both human and AI audiences, ensuring a single consistent story.
• Champion AI, identifying opportunities to make marketing programs more efficient and effective.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• sign-on payments
• restricted stock units (RSUs)

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed