Principal, Site Merchandising - Ralph Lauren

Macy's•New York, NY

3h•$136,440 - $227,280

About The Position

The Principal, Site Merchandising leads a team responsible for optimizing customer product discovery and selection across digital properties, enhancing online events to drive sales and profitability, and executing, analyzing, and auditing site content. This leader partners closely with peers and cross-functional teams to streamline processes, simplify workflows, and implement automation opportunities. The Principal, Site Merchandising builds and develops an agile, results-oriented team that responds effectively to evolving business needs. The Principal, Site Merchandising establishes the team's vision, goals, and success metrics by prioritizing work, optimizing organizational structure, and implementing key performance indicators (KPIs) and operating standards. Leveraging a deep understanding of business objectives, this leader defines site merchandising strategies and translates them into clear, actionable plans for the team. The Principal, Site Merchandising applies strong analytical skills, business acumen, organization, and communication expertise to represent the function in various forums and collaborate effectively with business and technology partners across multiple locations.

Requirements

Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply.
5+ years of experience in online merchandising or/and retail experience preferred.
This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems.
Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.
Able to work a flexible schedule based on department and company needs.
Digital Merchandising Strategy – Proven ability to develop and execute site merchandising strategies that optimize product discovery, customer engagement, conversion, and digital sales performance.
Customer-Centric Mindset – Deep understanding of customer shopping behaviors, preferences, and digital engagement patterns, using insights to enhance the online shopping experience.
E-Commerce Analytics & Insights – Strong analytical capability to evaluate site performance, conversion metrics, search behavior, and customer engagement data to drive informed business decisions.
Cross-Functional Leadership – Ability to build strong partnerships across Merchandising, Marketing, Product, Technology, Creative, SEO, UX, and Production teams to deliver integrated business outcomes.
Strategic Planning & Execution – Skilled at translating business objectives into clear priorities, measurable KPIs, actionable plans, and operational execution strategies.
People Leadership & Talent Development – Experience building, coaching, and developing high-performing teams while fostering agility, accountability, collaboration, and continuous learning.
Search, Navigation & Taxonomy Optimization – Expertise in onsite search, browse experiences, category management, site navigation, and taxonomy strategies that improve customer discovery and engagement.
Process Improvement & Automation – Proven ability to simplify workflows, improve operational efficiency, and implement automation solutions that enhance team productivity and scalability.
Project & Priority Management – Ability to manage multiple initiatives simultaneously, balance competing priorities, and deliver results in a dynamic, fast-paced environment.
Executive Communication & Influence – Strong presentation, communication, and stakeholder-management skills, with the ability to effectively convey complex business and technical concepts to diverse audiences.
Innovation & Continuous Improvement – Demonstrated ability to leverage experimentation, emerging technologies, and new ways of working to improve site performance, operational effectiveness, and customer outcomes.

Responsibilities

Develop a deep understanding of customer shopping behaviors, preferences, and digital engagement patterns.
Serve as the subject matter expert for assigned families of business (FOBs) and categories, optimizing online experiences and events to drive sales, conversion, and profitability.
Translate event strategies, business objectives, and priorities into actionable plans and measurable success metrics, including ROI and performance KPIs.
Deliver best-in-class site experiences through the seamless execution of promotions, sitewide events, and FOB-specific campaigns.
Build strong cross-functional partnerships with Site Merchandising, Sitewide Merchandising, Marketing, Creative Production, Production, and Merchant teams to ensure successful event planning and execution.
Analyze site performance across customer touchpoints and devices, identify opportunities for improvement, benchmark against competitors, and implement browse and facet optimization strategies.
Manage site navigation, including header flyouts and left-hand navigation, while partnering with SEO and UX teams to establish and maintain best practices.
Optimize onsite search experiences, establish search merchandising standards, and provide merchandising approvals as needed.
Lead and develop a team focused on delivering an exceptional shopping experience across all devices and digital channels.
Build an agile, solutions-oriented team that responds effectively to changing business needs and opportunities.
Foster a culture of continuous learning by coaching, mentoring, motivating, and developing team members for long-term growth and success.
Develop and deliver presentations that communicate business results, strategies, and key initiatives to stakeholders and leadership teams.
Identify and implement automation opportunities to improve event execution, taxonomy management, and operational efficiency.
Partner with product, enhancement, and experimentation teams to drive improvements in sales, conversion, and customer engagement.
Promote a collaborative, innovative, and results-driven team environment.
Lead special projects and strategic initiatives that advance site merchandising capabilities and business objectives.
Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
In addition to the essential duties mentioned above, other duties may be assigned.

Benefits

competitive pay
comprehensive health and wellness coverage
401(k) match
paid time off
eight paid holidays
continuous learning
leadership development
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement