Principal Sales Rep - Wisconsin

Wilbur-Ellis•Home Office, WI

1d•Hybrid

About The Position

The Principal Sales Representative is responsible for carrying out all sales and marketing activities in a specified geographical territory to maintain, develop, and grow the overall sales volume in that territory in a manner that maximizes profitability.

Requirements

Proven experience in agricultural sales, preferably with fertilizer or crop protection products
Strong knowledge of local crops and market practices
Familiarity with fertilizer storage, application equipment, and product logistics
Proficiency in Microsoft Office Suite (Excel, Outlook, Word)
Ability to travel throughout the assigned territory

Nice To Haves

Demonstrate leadership qualities
Able to influence cross-functional teams and stakeholders without formal authority
Skilled at managing multiple projects
Strong organizational skills and project planning
Excellent communication skills

Responsibilities

Plan and organize sales activities and customer/prospect contact towards achieving agreed business goals.
Plan and develop dealer /distributor network in specified territory according to the agreed market development strategy.
Motivate dealers and distributors to promote a portfolio of products and services.
Educate growers, dealers & distributors on new products.
Conduct direct farm visits to growers to promote and sell a portfolio of products.
Conduct direct visits to dealers and distributors to assist in selling a portfolio of products.
Sell and service equipment related to the application of fertilizer products.
Sell storage tanks related to the storage of fertilizer products.
Deliver fertilizer, parts & equipment, and storage tanks to dealers and farmers.
Conduct grower meetings to promote the use of products.
Attend farm shows to promote the use of products and services.
Locate and develop test plot locations as they relate to the research & development program.
Manage and collect accounts receivable as to keep receivables current.