Principal, Sales Business Development (Alabama / FL Panhandle)

Mercedes-Benz Group•Atlanta, GA

12d•Onsite

About The Position

Mercedes-Benz USA is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. In our people, you will find tremendous commitment to our corporate values. Our products and employees reflect this dedication. We are looking for diverse top- notch individuals to join the Mercedes-Benz Team and uphold these hallmarks. Job Overview: Maximize the performance and growth of the Mercedes-Benz USA New Car and Wholesale business by driving revenue opportunities across New and Pre-Owned vehicle sales, digital services, vehicle accessories and customer loyalty instruments (i.e. service contracts, subscriptions) while maintaining a continuous focus on enhancing customer satisfaction as a key driver for retention and long-term brand loyalty. Ensure that dealer partners are high-performing, profitable, well-trained, client/community-focused, and competitively positioned in the market. Lead the implementation of policies, processes, and programs that facilitate the successful execution of MBUSA's network strategy while achieving the business objectives defined by the Sales, Customer Services, MB Academy, Network and Marketing teams. This role requires a balanced approach of both onsite and virtual support of assigned dealers to ensure continuous dealer engagement and development, capitalizing on business opportunities, and fostering long-term growth across all revenue streams— New/Pre-Owned vehicles, digital services and customer retention instruments (i.e. service contracts and subscriptions)—while focusing on maximizing customer retention and satisfaction. Working collaboratively across MBUSA teams, including Sales, Pre-Owned, Customer Services, Distribution, Network, Training, and Marketing to identify, apply, and leverage strategies, resources and tools that positively impact sales, profitability, customer retention, and market/business growth. Drive the implementation of industry-leading retail network strategies that support MBUSA's and Mercedes-Benz AG's sales, service, product, parts, programs, and digital services objectives, including solutions that deliver a superior online-to-offline (O2O) customer experience. (Field support role with frequent travel - Based in Alabama / FL Panhandle)

Requirements

Degree in Automotive Management, Business Management, Finance, Economics, Retail Operations, Statistics, Engineering, or a related field preferred; or a minimum of 10 years of relevant experience.
Strong understanding of automotive retail, with an emphasis on New Vehicle Sales, Pre-Owned vehicles, parts and service, and customer experience. A deep understanding of business principles that drive success and profitability in a dealership environment is essential.
Over 7 years of proven experience in Sales & Aftersales Retail/Wholesale operations, with a focus on business development and increasing revenue.
A minimum of 5 years with Mercedes-Benz USA or Mercedes-Benz AG, or equivalent OEM experience, with a demonstrated track record of success in driving dealer growth and profitability.
Expertise in retail sales, aftersales, and marketing processes, with experience leading teams (direct or indirect) to achieve performance goals and grow the customer base.
Proven ability to communicate and collaborate with C-level executives and senior leadership to align on business development strategies.
Self-Motivated and Go-Getter mentality are critical to success in this role.
Proficient at building and maintaining collaborative relationships with internal and external stakeholders, with a primary focus on growing dealer businesses, increasing market share, and optimizing sales and marketing operations.
Deep passion for the automotive industry and customer-centric sales practices, with a strong understanding of sales and marketing operations and understanding of their contribution to dealership profitability.
Advanced experience in market research, data analysis, and performance metrics to identify opportunities for revenue growth and customer retention.
Proven ability to forecast, assess risks, and manage business growth in dynamic market environments.
Strong business development skills, enabling the identification and implementation of strategies to expand dealership revenue streams and attract new customer segments.
Skilled at uncovering innovative revenue-building opportunities by analyzing market trends, enhancing dealership operations, and introducing customer-focused offerings.
Proficient in gaining buy-in for new ideas and approaches to business operations through effective communication, data-backed insights, and collaborative engagement with stakeholders.
Exceptional organizational and planning skills with the ability to manage multiple priorities and lead cross-functional projects to completion.
Strong public speaking and communication skills, particularly in delivering persuasive, data-driven presentations to senior management and dealership leadership.
Ability to drive business decisions with a holistic view of market needs, engineering solutions, quality control, and strategic priorities in the automotive retail and service sectors.