Principal Prospective Patient (DTC/DTP) Marketing Program Manager

Medtronic Inc.•Minneapolis, MN

34d•Onsite

About The Position

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world. A Day in the Life At Medtronic, you can begin a life-long career of exploration and innovation while helping champion healthcare access and equity for all. At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We're working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary. Together, we change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies, and services can do to help alleviate pain, restore health, and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It's what makes this an exciting and rewarding place to be. The Cardiac Diagnostics & Services (CDS) business is at the forefront of transforming cardiac care through early detection, remote patient monitoring, and advanced digital health platforms. We're committed to helping patients live fuller, healthier lives through innovative technologies and proactive engagement strategies. We are seeking an experienced Principal Prospective Patient Marketing Program Manager to lead our direct-to-patient (DTP) and direct to consumer (DTC) marketing efforts. This high-visibility role will be instrumental in shaping how Cardiac Diagnostics and Cardiac Rhythm engages and educates prospective patients, drives awareness of our diagnostic solutions, and builds long-term trust with consumers. As the primary architect of our patient-focused marketing programs, you will be responsible for developing and executing digital campaigns, building out core capabilities in consumer engagement, and collaborating across marketing, clinical, commercial, digital, and external agency partners. You will need to be well versed in supporting marketing campaigns through their life cycles, from strategy to execution (including insights and optimizations). This is an exciting opportunity for an experienced marketer to accelerate the DTC marketing function for this operating unit. A DAY IN THE LIFE: In this high-impact role, you'll lead the strategy and execution of patient campaigns that directly connect patients with Medtronic's cardiac diagnostic solutions. Your days will blend creative collaboration with data-driven decision-making-shaping messaging, aligning cross-functional teams, presenting insights to leadership, and continuously refining how we reach and engage prospective patients.

Requirements

Bachelor's Degree
Minimum of 7 years of relevant digital experience, or advanced degree with a minimum of 5 years relevant experience in the digital pharmaceutical, medical device, or other healthcare-centric industry
Demonstrated success leading cross-functional, multichannel marketing initiatives in patient advocacy, digital strategy, and execution
Ability to manage multiple stakeholders, programs and changing priorities
Proven ability to think strategically and translate digital vision into results.
Experience with digital marketing platforms, analytics tools, and content development.
Bring structure and recommendations where none exists
Ability to travel up to 20% of the time

Nice To Haves

MBA or advanced degree in marketing or healthcare-related field.
Experience in cardiology, diagnostics, remote monitoring, or chronic disease management.
Entrepreneurial spirit balanced with collaborative style and professional maturity
Knowledge of HIPAA and regulatory considerations for patient communications.
Comfort operating in a matrixed, fast-paced environment with senior-level visibility.

Responsibilities

Lead and scale direct-to-patient/consumer marketing strategy and execution across the CDS business.
Design and launch integrated DTC campaigns that drive awareness, education, and activation among prospective patients.
Partner closely with product marketing, digital teams, clinical stakeholders, and external agencies to align messaging and ensure brand consistency.
Analyze and report on campaign performance using KPIs and consumer insights to continuously optimize efforts. This candidate should be adept at identifying and surfacing the impact of a marketing campaign (e.g. conversion, ROI, brand lift, lead efficiency) to cross functional team members, agency partners and business stakeholders.
Planning and managing project scopes, resources, timelines, and budgets throughout a campaign lifecycle.
Articulating and delivering a clean patient digital strategy including the digital patient experience, media activation (e.g. SEO, social), and lead nurture via call center.

Benefits

Medtronic offers a competitive Salary and flexible Benefits Package
We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
Health, Dental and vision insurance
Health Savings Account
Healthcare Flexible Spending Account
Life insurance
Long-term disability leave
Dependent daycare spending account
Tuition assistance/reimbursement
Simple Steps (global well-being program)
Incentive plans
401(k) plan plus employer contribution and match
Short-term disability
Paid time off
Paid holidays
Employee Stock Purchase Plan
Employee Assistance Program
Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).