DTC Marketing Manager

Brand Knew•Los Angeles, CA

2d•$90,000 - $100,000

About The Position

Brand Knew is looking for a DTC Marketing Manager who thrives at the intersection of storytelling, strategy, and performance. You’ll be responsible for growing DTC brands through full-funnel marketing strategies that combine paid social, email, and on-site optimization. From developing high-performing ad creative to optimizing Shopify storefronts for conversion, this role blends creative intuition with analytical rigor. You should have a deep understanding of what makes people click and what makes them buy—and know how to use data to refine campaigns that drive measurable growth. Experience in the supplements or wellness space is a plus, as you’ll be working with brands that require strong compliance awareness and nuanced customer journeys. If you’re passionate about scaling DTC brands through data-driven creative, smart testing, and lifecycle marketing that keeps customers coming back, we’d love to meet you. NOTE: Applications that are not fully and properly filled out will not be considered.

Requirements

3+ years of experience working with DTC or eCommerce brands in a growth, marketing, or performance role.
Hands-on Shopify experience, including product setup, storefront management, and identifying and deploying high-performing apps.
Proven ability to analyze and report on performance metrics with clarity and actionable insights.
Experience managing lifecycle marketing (Klaviyo or similar)—flows, campaigns, segmentation, and deliverability best practices.
Strong understanding of digital advertising platforms (Meta, TikTok Shop, Shorts) and how to tailor creative for each.
Experience collaborating with content creators and developing UGC-style ad creative.
Excellent communication and project management skills—you can juggle multiple clients, timelines, and creative workflows.
Deep understanding of consumer behavior and what drives conversion in the DTC and supplements categories.
Data-aware, not data-paralyzed—you use insights to inspire creative ideas, not limit them.

Responsibilities

Develop and execute full-funnel marketing strategies for DTC clients across paid social, email, and website.
Partner with creative and media teams to concept and test ad ideas that balance brand voice with performance hooks across Meta, TikTok, YouTube, and beyond.
Manage and optimize Shopify storefronts, including landing pages, PDPs for conversion.
Report on Shopify and campaign performance in a clear, concise, and actionable way—translating data into insights and next steps for internal and client stakeholders.
Plan, build, and analyze lifecycle marketing campaigns (LCM) through Klaviyo or similar platforms, optimizing flows and automations to drive retention and LTV.
Collaborate with creators, production, and design teams to produce and iterate on high-performing ad creative at scale.
Lead brainstorms, present creative concepts, and communicate performance insights internally and to clients.
Stay on top of emerging trends in DTC, supplements, eCommerce, and performance marketing and the intersection of AI to continuously evolve client strategy.