Principal Product Marketing Manager

Elliptic•New York, NY

About The Position

Elliptic is the leader in digital asset decisioning, we have built the most comprehensive platform for efficiently extracting crypto data and intelligence across blockchains with the greatest accuracy. Our platform’s unrivalled uptime, scalability, depth and breadth of our data and intelligence means exacting organizations choose Elliptic for their compliance, risk management, intelligence operations and blockchain infrastructure needs. Founded in 2013, Elliptic is headquartered in London with offices in New York, Washington D.C., UAE, Singapore and Tokyo. To learn more, visit www.elliptic.co and follow us on LinkedIn and X. Elliptic’s mission is to dominate the US market - a challenge given the foothold that home-grown incumbents have. Your mission is to help us redefine how the industry perceives Elliptic: not as a UK‑based analytics vendor, but as the category leader in digital asset risk intelligence. Working with the Head of Product Marketing in the UK and Regional VP Sales Americas, you’ll serve as the local product marketing expert - refining our global messaging, driving go-to-market initiatives, and representing the voice of the US customer across Elliptic’s global organization. This role offers the opportunity to make a meaningful impact on Elliptic’s US growth trajectory, working with stakeholders across Product, Marketing, Sales, and Customer Success. As Principle Product Marketing Manager, you’ll serve as the competitive strategist who shapes our story against key players, helping us craft messaging that wins market share and accelerates ARR with our target customers. You will create and drive product narratives that position Elliptic as the intelligence platform of choice for institutions operating at scale. Your work will define how prospects, customers, and influencers perceive Elliptic’s platform, helping us win strategic competitive deals, change the conversation, and strengthen our standing as the most trusted voice in crypto compliance. This is a key, high‑impact role - perfect for a storyteller and strategist who thrives on redefining categories and moving markets, not just executing go‑to‑market playbooks.

Requirements

Motivated by changing perceptions of an entire category, not just delivering feature‑based marketing.
Thrive at the intersection of data, regulation, and innovation - and can turn complex technical intelligence into clear, bold narratives.
Naturally competitive and energized by displacing incumbents through positioning and storytelling.
Collaborate seamlessly across time zones and functions, balancing strategic leadership with hands‑on execution.
Value integrity, originality, and intellectual rigor as part of your craft.
Have a keen ability to shape long-term positioning while delivering against near-term demand goals.
Comfortable and capable of building trust and collaborative relationships with commercial and product teams and subject matter experts that strengthens cross-functional execution.
Expert adapting, developing and driving messaging that resonates with our target market, helping accelerate sales cycles and grow ARR.
Skilled at defining and deploying global messaging and product marketing strategy into diverse regional markets, clearly articulating results and insights back to global stakeholders.
Curiosity and conviction about the potential of digital assets and the future of financial innovation.
Thrive in fast-paced, cross-functional teams with global stakeholders.
7+ years of experience, with a proven track record of category creation or competitive displacement in B2B SaaS (ideally fintech, regtech, data intelligence, or cybersecurity).
Direct experience going head‑to‑head against dominant US incumbents and successfully shaping the winning narrative.
Strong understanding of financial crime, AML/KYC, and blockchain analytics or analogous regulated data environments.
Excellent written and verbal communication along with storytelling finesse and executive presence.
Experience leading cross‑functional GTM programs that bridge Product, Sales, and Global Marketing.
Commercial acumen and ability to connect category perception shifts directly to pipeline and win‑rate.

Nice To Haves

Experience marketing compliance solutions or blockchain analytics platforms.
Background in financial services, risk management, or digital assets.
Exposure to global scale‑up environments where the company was the challenger, not the incumbent.
Familiarity with AI‑enabled market analysis and research tools.
Experience working in a high-growth, global technology environment.
Experience in global organisations or geographically distributed teams.
Experience scaling brand presence in a high-growth or Series C+ tech company.

Responsibilities

Own Elliptic’s competitive positioning and market narrative, clearly differentiating our platform from entrenched incumbents and shaping how analysts and customers perceive us
Work with the wider product marketing team to develop and champion a platform-level narrative that ties together Elliptic’s products and data capabilities under a unified theme of digital asset decision intelligence.
Build and maintain a real‑time view of local competitor strategy, messaging, and product direction, turning insights into offensive campaigns and sales enablement assets.
Partner with Product, Sales, and Marketing leadership to translate this strategy into GTM execution - from launches to enablement to analyst relations.
Lead creation of category‑defining content that resonates with US customers (and beyond) - thought leadership, customer success stories, technical deep dives that move perception externally.
Act as a visible storyteller and spokesperson for Elliptic’s role in the crypto compliance ecosystem, engaging with field events, media, and analyst briefings.
Provide strategic input to pricing, roadmap, and product investments aligned to competitive differentiation and market needs.