Principal Product Marketing Manager, Release Marketing
Adobe•San Jose, CA
•$145,400 - $261,150
About The Position
As a Principal Product Marketing Manager, Release Marketing, the focus is on bringing Adobe Firefly's most important product and feature launches to market — fast and with precision. This means translating technical capabilities, complex pricing, and nuanced offers into narratives that customers actually understand and act on. It means building the messaging, the brief, the plan, and the story — then rallying the team to execute.
Requirements
- 10+ years in product marketing, with a strong track record in outbound marketing and launch execution
- Proven ability to bring technically complex products to market with clarity and business impact
- Expertise in messaging and positioning — building frameworks from scratch, testing hypotheses, and iterating fast
- Experience developing integrated marketing plans and campaign briefs across multiple channels and teams
- A sharp customer instincts — comfortable designing, conducting, and synthesizing research to inform strategy
- A natural ability to simplify complexity without losing substance
- Strong cross-functional influencer who drives alignment without relying on authority
- Analytical and action-oriented, with a willingness to experiment and learn
- B.A./B.S. required; MBA or Master's preferred
Responsibilities
- Developing launch strategies for highly technical and high-visibility product releases, grounded in business objectives, market dynamics, and user context
- Turning complex pricing structures and product capabilities into sharp, digestible customer narratives, offers, and promotions
- Building and owning messaging frameworks — then testing, iterating, and optimizing them based on real data and customer feedback
- Creating integrated marketing plans and campaign briefs that align product, demand gen, brand, and sales into one cohesive motion
- Conducting and applying customer research and insights to sharpen positioning and go-to-market decisions
- Driving cross-functional alignment across product management, marketing, and partnerships — especially under tight launch timelines
- Defining launch success metrics and using post-launch data to continuously improve
Benefits
- comprehensive benefits programs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
