Principal Product Marketing Manager

Elliptic•San Francisco, CA

19h

About The Position

Elliptic is a leader in digital asset decisioning, providing a comprehensive platform for crypto data and intelligence across blockchains for compliance, risk management, intelligence operations, and blockchain infrastructure. Founded in 2013 and headquartered in London with global offices, Elliptic aims to dominate the US market. This role, Principal Product Marketing Manager, is crucial for redefining Elliptic's perception in the US as the category leader in digital asset risk intelligence, moving beyond its current image as a UK-based analytics vendor. Working with the Head of Product Marketing in the UK and Regional VP Sales Americas, the role involves serving as the local product marketing expert, refining global messaging, driving go-to-market initiatives, and representing the voice of the US customer globally. This high-impact position focuses on competitive strategy, shaping Elliptic's narrative against key players, crafting messaging to win market share, and accelerating ARR with target customers by positioning Elliptic as the intelligence platform of choice for institutions operating at scale. The individual will define how prospects, customers, and influencers perceive Elliptic's platform, helping secure strategic competitive deals and strengthening the company's standing in crypto compliance. This is a key, high-impact role for a storyteller and strategist who thrives on redefining categories and moving markets.

Requirements

7+ years of experience, with a proven track record of category creation or competitive displacement in B2B SaaS (ideally fintech, regtech, data intelligence, or cybersecurity)
Direct experience going head‑to‑head against dominant US incumbents and successfully shaping the winning narrative
Strong understanding of financial crime, AML/KYC, and blockchain analytics or analogous regulated data environments
Excellent written and verbal communication along with storytelling finesse and executive presence
Experience leading cross‑functional GTM programs that bridge Product, Sales, and Global Marketing
Commercial acumen and ability to connect category perception shifts directly to pipeline and win‑rate

Nice To Haves

Experience marketing compliance solutions or blockchain analytics platforms
Background in financial services, risk management, or digital assets
Exposure to global scale‑up environments where the company was the challenger, not the incumbent
Familiarity with AI‑enabled market analysis and research tools
Experience working in a high-growth, global technology environment
Experience in global organisations or geographically distributed teams
Experience scaling brand presence in a high-growth or Series C+ tech company

Responsibilities

Own Elliptic’s competitive positioning and market narrative, clearly differentiating our platform from entrenched incumbents and shaping how analysts and customers perceive us
Work with the wider product marketing team to develop and champion a platform-level narrative that ties together Elliptic’s products and data capabilities under a unified theme of digital asset decision intelligence
Build and maintain a real‑time view of local competitor strategy, messaging, and product direction, turning insights into offensive campaigns and sales enablement assets
Partner with Product, Sales, and Marketing leadership to translate this strategy into GTM execution - from launches to enablement to analyst relations
Lead creation of category‑defining content that resonates with US customers (and beyond) - thought leadership, customer success stories, technical deep dives that move perception externally
Act as a visible storyteller and spokesperson for Elliptic’s role in the crypto compliance ecosystem, engaging with field events, media, and analyst briefings
Provide strategic input to pricing, roadmap, and product investments aligned to competitive differentiation and market needs
Launch an assertive, outward‑facing messaging platform that positions Elliptic as the category leader in digital asset risk intelligence, clearly differentiating us from incumbent competitors in the market
Contribute to measurable improvements in US win rate, pipeline velocity and competitive displacement, including closed deals where the sales team cites your GTM and messaging as influencing factors
Embed a repeatable GTM rhythm aligned to commercial impact, creating a data‑driven cadence connecting messaging, deal intelligence, and competitive performance reviews - turning insights into measurable commercial outcomes
Build internal credibility as the product marketing voice of Elliptic in the US, aligning closely with the regional commercial organization to support awareness, adoption, and pipeline growth
Lead your first successful product launch, equipping the global sales teams with clear, compelling messaging and competitive positioning
Guide global product marketing messaging to ensure that it aligns with a ‘US first’ strategy