Principal Product Marketing Manager

LiveRamp • Little Rock, AR

2d • $159,500 - $234,500

About The Position

LiveRamp is seeking a Principal Product Marketer to operate at the intersection of product, technology, customers, and commercial strategy for its Identity portfolio. This role is a senior strategic business partner to LiveRamp’s Product and Commercial leaders, focusing on shaping the strategy, commercialization, and growth of the Identity portfolio. The individual will develop and evangelize a strong point of view on Identity as a foundational capability across LiveRamp’s platform and the broader advertising and marketing ecosystem, connecting market demand, product strategy, customer needs, commercial readiness, adoption, and growth.

Requirements

• Significant experience at the intersection of technology, products, customers, and commercial strategy through product marketing, product management, solutions consulting/sales engineering, product strategy, or a related discipline.
• Significant adtech, martech, or data-driven marketing experience, with deep knowledge of Identity and its role across the advertising and marketing ecosystem.
• Technically curious and capable, with the ability to understand how products work and establish credibility with Product, technical teams, customers, and partners.
• Comfortable moving between technical product conversations and executive business conversations and experience engaging directly with enterprise customers.
• Understanding of how technology becomes a business - from market demand and product-market fit to commercialization, adoption, usage, and growth.
• Ability to use market intelligence, customer insight, competitive information, and commercial performance data to develop a point of view, challenge assumptions, and influence decisions.
• Ability to create structure in ambiguous environments, make tradeoffs, establish priorities, and move complex cross-functional initiatives forward.
• Executive presence and strategic judgment to operate as a trusted partner to senior Product and Commercial leaders and build alignment without direct authority.
• Comfortable being a visible subject matter expert and evangelist, helping audiences understand both how Identity works and why it matters.
• Combines strategic thinking with a willingness to roll up your sleeves and take ownership when something within your portfolio isn't working.

Nice To Haves

• Deep expertise in identity resolution, identity infrastructure, data collaboration, or related adtech/martech capabilities.
• Experience in a customer-facing technical role such as solutions consulting, sales engineering, product management, technical product marketing, or solution architecture.
• Experience taking complex technology from early product stages through general availability, adoption, and scale.
• Experience partnering with enterprise sales organizations on strategic opportunities and commercialization programs.
• Experience using pipeline, revenue, adoption, usage, and customer data to evaluate product or go-to-market performance.
• Experience developing executive-level narratives and presenting to senior internal and external audiences.
• Experience operating across global, highly cross-functional organizations.

Responsibilities

• Own the go-to-market strategy for the Identity portfolio, developing a clear view of the market opportunity, target customers, differentiated value, commercial model, and path to growth.
• Serve as a senior strategic partner to Product leaders and executives, bringing customer insight, market dynamics, competitive intelligence, and commercial performance into product strategy and roadmap decisions. Develop an independent point of view, challenge assumptions, identify opportunities, and help shape the future direction of the portfolio.
• Develop deep technical and market expertise in LiveRamp’s Identity and data collaboration capabilities and the broader adtech and martech ecosystem. Translate complex technology into customer value while being able to go deep on how Identity solutions work, where they fit, and what is required to adopt them.
• Define, clarify, and evangelize the role and value of Identity across LiveRamp, our customers, partners, and the broader ecosystem, building understanding of how Identity powers LiveRamp’s platform and solutions.
• Engage directly with customers, prospects, partners, and industry leaders as an Identity product and market expert, supporting discovery, strategic conversations, early adoption, and critical commercial opportunities.
• Own commercialization across the Identity product lifecycle, from market demand and product-market fit through commercial readiness, launch, adoption, scale, and optimization.
• Partner with Industry Teams, Sales, Customer Success, Enablement, and other Commercial teams to understand pipeline, bookings, adoption, usage, customer feedback, and barriers to growth—and turn those signals into action.
• Establish commercialization goals and measures of success across market and commercial readiness, pipeline and revenue, adoption and usage, customer value, and market demand. Diagnose underperformance and bring the right teams together to improve results.
• Shape Identity positioning, messaging, packaging, competitive strategy, sales plays, enablement, and proof points based on a deep understanding of the product, customer, market, and commercial opportunity. Treat content and enablement as a means to commercial outcomes, not the end result.
• Partner on early adopter and launch programs to define target customers, success criteria, feedback loops, commercial pathways, and the evidence required to scale.
• Influence senior leaders across Product, Commercial, Marketing, and other functions, creating alignment and momentum without direct authority.
• Serve as a visible Identity thought leader within LiveRamp and externally, representing LiveRamp’s point of view with customers, partners, industry leaders, and the broader market.

Benefits

• Work with talented, collaborative, and friendly people who love what they do.
• In-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.
• Flexible paid time off, paid holidays, options for working from home, and paid parental leave.
• Comprehensive benefits package designed to help you be your best self in your personal and professional lives.
• Medical, dental, vision, life and disability, an employee assistance program, voluntary benefits as well as perks programs for your healthy lifestyle, career growth and more.
• 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed