Principal Product Marketing Manager
About The Position
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! About the Role: Adobe is seeking a visionary Principal Product Marketing Manager to lead the go-to-market strategy for AI capabilities. This role is ideal for a strategic marketer with deep expertise in artificial intelligence and a passion for transforming how content is planned, created, managed, and delivered across enterprise ecosystems. You will shape market perception, drive adoption, and position Adobe as the leader in AI-driven content operations.
Requirements
- 8+ years of product marketing experience, including 3+ years focused on AI-native products and enterprise content platforms.
- Deep understanding of AI technologies such as generative AI, predictive modeling, and intelligent automation.
- Proven track record of launching and scaling AI-native products in B2B environments.
- Exceptional storytelling and communication skills, with the ability to translate technical innovation into business value.
- Experience engaging with enterprise customers in marketing, creative, or operations roles.
- Strategic thinker with strong execution skills and a collaborative mindset.
Nice To Haves
- Familiarity with Adobe Workfront, Adobe Experience Cloud, Adobe GenStudio, Adobe Experience Manager, Creative Cloud, or similar content solutions.
- Experience in work management, marketing operations, content lifecycle management, or digital asset management.
Responsibilities
- Lead the product marketing strategy and execution for AI capabilities across Adobe’s Content Supply Chain offerings.
- Develop differentiated messaging and positioning that highlights how AI accelerates content velocity, streamlines operations, and dramatically improves marketing outcomes.
- Collaborate closely with product and engineering teams to influence roadmap decisions and ensure market fit.
- Develop compelling content for sales enablement, customer education, analyst engagement, and executive briefings.
- Conduct market and competitive research to uncover trends, opportunities, and emerging threats in AI and content operations.
- Collaborate with cross-functional teams to support strategic deals, product launches, and customer adoption initiatives.
- Serve as a thought leader representing Adobe at industry events, webinars, and executive forums focused on AI and content transformation.
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What This Job Offers
Job Type
Full-time
Career Level
Principal
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
