Principal Product Marketing Manager

Adobe•San Jose, CA

12d

About The Position

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity Adobe Firefly Services is redefining how enterprises scale creative content production through generative AI. As a Principal Product Marketing Manager on the Firefly Enterprise Product Marketing team, you will lead the go-to-market strategy for Firefly Services—a suite of APIs and tools that accelerate content creation across marketing and creative workflows. This role offers the opportunity to shape how Adobe’s AI innovation is adopted by the world’s leading brands.

Requirements

10+ years in product marketing, preferably in enterprise SaaS or API-based platforms.
Deep understanding of GenAI API landscape and technical tools used by developers for workflow automation, including familiarity with monetization and business models.
High level of intellectual curiosity and ability to comprehend product technology at multiple layers.
Experience developing positioning, messaging and GTM strategies for enterprise solutions that include applications as well as APIs
Proven success in crafting and implementing B2B enterprise sales plays, and leading sales enablement sessions
Proven experience working closely with enterprise sales teams to support and progress deals
Exceptional executive presence and presentation skills, with the ability to communicate complex ideas effectively and influence stakeholders
Skilled at operating within a large organization, but entrepreneurially minded and eager to make an impact as a key member of a growing team
Rock solid analytical problem-solving skill.

Responsibilities

Lead the GTM Strategy : Own and evolve the end-to-end go-to-market strategy for Firefly Services, partnering with product, sales, and marketing to drive ARR and adoption.
Champion the Customer : Conduct in-depth customer research and interviews to uncover high-impact use cases. Be the customer advocate as you drive cross-functional initiatives.
Craft Differentiated Messaging : Develop compelling positioning and messaging that clearly articulates Firefly Services’ value and helps this offering standout in the market.
Drive Pricing & Packaging : Collaborate with Adobe’s business model and GTM teams to define monetization strategies that align with enterprise needs and usage patterns.
Enable Sales Success : Support our sales teams with impactful collateral and enablement, so they can articulate the value of Firefly Services to customers.
Launch with Impact Support product launches, ensuring seamless execution and alignment with go-to-market strategies.
Market Intelligence : Stay ahead of trends in generative AI, creative automation, and API ecosystems to inform strategy and planning.

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