Principal Product Marketing Manager, GenStudio

Adobe • San Jose, CA

2d

About The Position

At Adobe, we’re reshaping how people create using the power of Generative AI—and GenStudio is at the heart of this transformation. As a Principal Product Marketing Manager on the GenStudio team , you will lead the go-to-market strategy for a GenAI -first enterprise-grade solution for Content marketing. This role offers the opportunity to shape how Adobe’s AI innovation is adopted by the world’s leading brands. You will set the vision, drive cross-functional alignment, and deliver measurable business impact across the entire GenStudio customer lifecycle.

Requirements

• 10+ years of product marketing or related GTM experience in technology or enterprise SaaS.
• Demonstrate a test -and-learn and growth mentality.
• Deep expertise in enterprise customer engagement ( strategic customers , executive workshops, CABs).
• Experience crafting narratives that influence perception —whether through product marketing, strategic comms, PR, or equivalent experience
• Strong background in building scalable enablement programs for cross-functional teams.
• Proven success in crafting and implementing B2B enterprise sales plays, and leading sales enablement sessions
• A track record of navigating cross-functional dynamics in matrixed orgs and bringing people along a shared path
• Exceptional ability to craft and deliver demos and narratives that resonate with technical and C-level audiences.
• Skilled at operating within a large organization, but entrepreneurially minded and eager to make an impact as a key member of a growing team
• Analytical mindset with ability to define success metrics and measure impact.
• Outstanding analytical, verbal, and written communication skills.
• Outstanding program management skills.

Responsibilities

• Lead the GTM Strategy : Own and evolve the end-to-end go-to-market strategy, partnering with product, sales, and marketing to drive ARR and adoption.
• Champion the Customer : Conduct in-depth customer research and interviews to uncover high-impact use cases. Be the customer advocate as you drive cross-functional initiatives.
• Craft Differentiated Messaging : Develop compelling positioning and messaging that clearly articulates value and helps th e offering standout in the market.
• Drive Pricing & Packaging : Collaborate with Adobe’s business model and GTM teams to define monetization strategies that align with enterprise needs and usage patterns.
• Enable Sales Success : Support our sales teams with impactful collateral and enablement, so they can articulate the value of Firefly Services to customers.
• Launch with Impact Support product launches, ensuring seamless execution and alignment with go-to-market strategies.
• Market Intelligence : Stay ahead of trends in generative AI, content marketing and competitors to inform strategy and planning.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees