Principal Product Marketing Manager, Launches

Zocks

3d • $140,000 - $200,000

About The Position

As a Product Marketer for Launches, you will be the engine behind our core product go-to-market. You will be responsible for managing the launch process for new features, ensuring the entire company is ready to market, sell, and support them. This role requires a highly organized individual who can operate in an agile manner, acting as the critical bridge between our US-based GTM teams and our Budapest-based Product and Engineering teams. A keen eye for quality and the ability to influence senior cross-functional stakeholders are essential for success.

Requirements

• 5+ years of experience in B2B SaaS product marketing, with a proven track record of managing product launches.
• Demonstrated ability to thrive in a fast-paced, agile environment and manage complex projects with multiple stakeholders.
• Experience working closely with technical product and engineering teams; experience in a global company is a plus.
• Exceptional organizational and project management skills.
• A sharp eye for quality and detail in all public-facing content and internal communications.
• Excellent communication skills, with the ability to influence senior stakeholders across different departments and time zones.

Nice To Haves

• Experience in financial services or fintech is a plus.

Responsibilities

• Manage the cross-functional GTM process for new product features and launches, ensuring all teams are aligned on timelines and deliverables.
• Translate complex technical features into clear, compelling, benefit-driven messaging for customers and prospects.
• Create high-quality launch assets, including blog posts, release notes, in-app messaging, web page updates, and sales enablement materials.
• Act as the primary marketing contact for the Product and Engineering teams, providing feedback and ensuring a smooth, repeatable launch program
• Influence and organize the launch process, holding senior stakeholders and team members accountable for their deliverables.
• Craft engaging campaigns based on new (and previously launched) product capabilities that drive bookings in partnership with the Demand Gen team
• Partner with the sales enablement team to train sales and account management on new features.

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed
• Number of Employees: 11-50 employees