Principal Product Marketing Manager

Circle Internet Financial•San Francisco, CA

21d•Remote

About The Position

Circle (NYSE: CRCL) is one of the world’s leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle’s platform includes the world’s largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet. Enterprises, financial institutions, and developers use Circle to power trusted, internet-scale financial innovation. Learn more at circle.com . What you’ll be part of: Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values : High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder. About the team Product Marketing at Circle spans multiple product pillars and customer segments. This role supports a central Product Marketing function to strengthen how Circle defines, scales, and maintains world-class product marketing standards across the company. This role doesn’t own individual product launches. Instead, it creates and drives product marketing initiatives that span pillars—including GTM process excellence, messaging and positioning systems, naming frameworks, customer segmentation, and competitive intelligence so pillar PMMs and cross-functional teams can execute consistently and effectively. What you’ll be responsible for In this role, you will own and evolve product marketing capabilities that scale across Circle’s product pillars. You’ll focus on building durable systems, shared standards, and enablement mechanisms that improve clarity, consistency, and execution velocity for the entire Product Marketing team.

Requirements

5+ years experience in product marketing combined with strategy, operations, or program leadership—particularly in roles focused on scaling processes, frameworks, or cross-team alignment.
Domain knowledge: 2+ years of experience across traditional finance, payments, DeFi, or crypto, with a demonstrated ability to quickly ramp up in new industries.
Blockchain & fintech understanding: Solid grasp of blockchain fundamentals, including how stablecoins, payments infrastructure, or crypto rails work in practice.
Proactive team player: You work well independently and thrive in small, collaborative teams. You are proactive in identifying what needs to be done, communicating clearly, and driving cross-functional execution.
Cross-functional collaboration: You build strong cross-functional relationships to align on priorities, unblock execution, and deliver seamless customer experiences across product, sales, and marketing touchpoints.

Responsibilities

Contribute to and evolve a scalable product messaging system
Help define and maintain Circle’s cross-pillar messaging architecture, including narrative hierarchy, value pillars and proof points. Ensure the system is practical, adopted, and flexible enough to support diverse products while maintaining a coherent company story.
Develop and maintain ICPs and personas
Define Ideal Customer Profiles and persona frameworks that are shared across product pillars and used consistently by Product, Marketing, Sales, and Partnerships. Ensure personas are grounded in customer insights, clearly documented, and actively used to inform messaging, positioning, and go-to-market decisions.
Own and steward core PMM artifacts (PMM Coda & master pitch deck)
Act as the owner of Circle’s central PMM knowledge base and master pitch narrative. Define standards, structure, and update cadence; establish clear ownership across the PMM team; and ensure these artifacts remain accurate, aligned, and executive-ready. This responsibility emphasizes governance, quality, and scalability rather than day-to-day content production.
Develop cross-pillar product marketing frameworks
Create and operationalize shared frameworks that span product pillars, such as positioning templates, naming and packaging principles, segmentation models, and messaging review processes. Partner with pillar PMMs to pilot these frameworks and drive adoption across the organization.
Enable the Product Marketing team to scale
Design playbooks, templates, training sessions, and internal documentation that help PMMs operate more efficiently and consistently. Accelerate onboarding, reduce reinvention, and raise the overall quality bar for product marketing outputs.