Principal Product Marketing Manager

Adobe • San Jose, CA

13d

About The Position

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity Adobe Firefly Enterprise Solutions is changing how enterprises plan, produce, and scale on-brand content using generative AI. As a Principal Product Marketing Manager on our Firefly Enterprise Product Marketing team, you will lead the go-to-market and commercialization strategy for our API-powered platform and workflow experiences. This role is crucial and sits at the intersection of platform strategy, technical product marketing, and enterprise GTM. You will bring to market a steady flow of new packaged workflows, capabilities, and emerging agent orchestration and tooling for our APIs and workflow building tools.

Requirements

• 10-12+ years in B2B product marketing (enterprise SaaS), with proven experience bringing technical platform capabilities to market
• Strong strategic instincts for AI-first tooling and capabilities (eg. bringing to market non-seat-based products)
• Comfort partnering deeply with Product and Engineering
• Excellent cross-functional leadership and program management skills
• High bar for messaging and storytelling for executive, creative, and technical audiences
• Analytical orientation and familiarity with adoption metrics
• Working knowledge of GenAI production workflows

Responsibilities

• Lead GTM strategy and execution for complex, platform-level capabilities (eg. system integrations, AI agents, APIs, packaged workflows), including branding, commercialization & packaging, demand generation, and field enablement.
• Define how new capabilities are productized, including target users, packaging, and pricing
• Build a repeatable “capability-to-market” operating system for high-cadence releases
• Coordinate across Product, Engineering, Business Model Strategy, Partnerships, Legal, and Sales leadership to align on strategy, tradeoffs, and execution plans
• Lead technical GTM and field readiness for multiple audiences, including Solution Consultants, Forward Deployed Engineers, and Sales teams.
• Complete launch excellence at a high cadence
• Build proof and feedback loops that help compose the overall product roadmap

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: No Education Listed