Principal Product Marketing Manager, Revenue Solutions

Snorkel AI•Redwood City, CA

About The Position

Reporting to the Sr. Director of Product Marketing, the Principal Product Marketing Manager, Revenue Solutions will serve as strategic leader go-to-market strategy and execution for revenue-driving initiatives for Snorkel. This role provides strategic direction on positioning and storytelling, architects the revenue playbook for high-priority initiatives, and will own launches and campaigns in close partnership with Demand Gen. You will bring customer, market, and competitive insight to influence executive decision-making, guide roadmap decisions, and elevate customer narratives through strategic partnership content.

Requirements

Years required: You have 10-12+ years in product marketing, technical marketing, or related fields, including 3+ years focused on AI-native products.
Messaging & positioning: You bring deep expertise in defining differentiated positioning and compelling product narratives and integrating it into high-impact marketing.
Technical communication: You’re a seasoned communicator who can translate complex technical concepts for both technical and business audiences into clear, compelling storytelling.
Execution excellence: You’ve demonstrated the ability to maintain quality and provide strategic oversight across multiple workstreams while operating at speed in a high-growth environment.
Enablement: You have proven success building enablement programs and sales plays with a direct line to attributable revenue growth in fast-paced B2B settings.
AI/ML expertise: You have a solid understanding of AI technologies, generative AI, and enthusiasm for AI’s potential.
Data-driven: You are an analytical product marketer who combines 0-to-1 launch leadership with a disciplined approach to tracking KPIs and performance metrics.

Responsibilities

GTM execution: Drive the end-to-end strategy of launches by defining the playbook for repeatable and scalable execution. You will act as an organizational force multiplier, ensuring comprehensive asset packages and enablement drive tangible business outcomes.
Revenue architecture & enablement: Map out strategic sales plays and eliminate critical friction in the sales cycle in close collaboration with Enterprise, Sales, and FDE teams. Build and maintain comprehensive sales materials that serve as a "source of truth" to drive repeated sales success.
Direct demand strategy: Direct demand and campaign efforts in collaboration with demand gen. You will identify new growth streams, drive continuous iteration on strategy, and ensure product messaging is integrated into campaigns to maximize revenue impact.
Market intelligence & influence: Own comprehensive customer, market and competitive insights to drive high-impact strategic goals and influence the product roadmap at the executive level.
Customer marketing: Lead the development of high-impact customer narratives, product release communications that establish Snorkel as the industry standard and support strategic partnership initiatives.