Principal Product Marketing Manager, Marketing Orchestration

StackAdapt

7d•Remote

About The Position

StackAdapt is seeking a Principal Product Marketing Manager to lead its Marketing Orchestration go-to-market initiatives. This role involves bridging complex marketing automation and programmatic advertising by redefining the positioning of StackAdapt's marketing orchestration suite, which includes its data hub, workflow orchestration, direct mail, email, and analytics. The successful candidate will drive adoption by translating martech concepts into data-driven narratives for an adtech and media buyer audience, serving as a strategic advisor to senior leadership. StackAdapt is a remote-first company, open to candidates located anywhere in the United States. This position reports to the Director of Product Marketing.

Requirements

8+ Years of Dedicated Product Marketing Experience: A proven track record in platform product marketing, specifically focused within the Martech, enterprise marketing cloud, or marketing automation ecosystem.
Direct Industry Competitor Background: Deep domain expertise gained from working directly at a tier-1 marketing automation, CDP, or cross-channel engagement platform (e.g., HubSpot, Braze, Iterable, Twilio Segment, Salesforce Marketing Cloud, Adobe, Bloomreach, Omnisend, ActiveCampaign, Attentive).
Advanced Positioning Capabilities: Demonstrated capability to translate complex technical data structures (data pipelines, database logic, workflow triggers, audience segmentation) into clear business value (ROAS, programmatic acquisition, multi-channel reach).
Multi-Channel Product Exposure: Hands-on experience bringing multi-channel marketing tools to market, with deep knowledge of email infrastructure, customer data hubs, workflow builders, and analytics. Experience with direct mail automation is highly preferred.
Commercial Enablement Architecture: Proven portfolio of creating structured GTM frameworks, strategic sales plays, and competitive battlecards rather than just high-level, localized marketing content.
Adtech Learning Agility: A solid baseline understanding of the programmatic ad tech space (DSPs, media buying) or a demonstrable ability to quickly absorb complex advertising concepts.
Leadership & Matrix Influence: Proven ability to align multiple teams, manage escalations, and operate through influence across VPs, SVPs, and senior cross-functional leaders (Product, CS, Engineering, Sales, Finance).

Nice To Haves

Direct professional experience working within a Demand Side Platform (DSP) or programmatic advertising agency environment.
Previous experience with the StackAdapt platform.
Experience launching or scaling automated direct mail integrations within a broader digital workflow environment.

Responsibilities

Own and execute the global GTM strategy for the marketing orchestration suite, leading strategic narratives where the problem, objective, or GTM framework is undefined or cross-cutting, and repositioning the suite away from traditional, email-specific retention use cases toward connected, cross-channel execution.
Act as the principal strategic partner across decentralized product squads, synthesizing disparate product roadmaps (data activation, email, flows, direct mail, analytics) into a single, cohesive, long-term multi-channel marketing orchestration story.
Partner with the revenue enablement team, and collaborate closely with the client services and account management leadership to bridge technical product knowledge gaps, designing repeatable sales plays, client-facing pitch frameworks, and strategic objection-handling guides that empower commercial teams globally.
Maintain a deep, recognized expertise of market trends and capabilities across the cross-channel engagement landscape, aggregating insights from across the organization to define GTM direction, shape product-market fit, and advise senior leaders (VPs, SVPs) on market approach.
Gather rigorous feedback from clients and internal commercial teams to identify user friction points, customer journeys, and upcoming trends, translating these insights into long-term strategic business requirements for the product management teams.
Design scalable GTM systems, templates, and frameworks that accelerate cross-functional execution and raise the quality of marketing and design briefs, proactively integrating generative AI tools (such as ChatGPT, Claude) to optimize daily workflows, accelerate asset creation, and establish repeatable enablement collateral systems.
Establish, monitor, and report on product adoption KPIs, feature usage, and commercial win-rates, continuously managing resource trade-offs and iterating on positioning strategies to maximize product revenue.
Actively mentor peers and junior team members across the product marketing team, establishing standards, sharing frameworks, and systematically raising execution standards for the entire PMM discipline.

Benefits

Highly competitive salary
Retirement/ 401K/ Pension Savings globally
Competitive Paid time off packages including birthday's off!
Access to a comprehensive mental health care program
Health benefits from day one of employment
Work from home reimbursements
Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
Robust training and onboarding program
Coverage and support of personal development initiatives (conferences, courses, books etc)
Access to StackAdapt programmatic courses and certifications to support continuous learning
An awesome parental leave program
A friendly, welcoming, and supportive culture
Our social and team events!