Principal Product Marketing Manager, Energy & Utilities, Industry Marketing

Amazon • Arlington, VA

19d

About The Position

Are you a tech-savvy storyteller who can translate complex energy & utilities
(E&U) cloud solutions into compelling customer value? At AWS, we're seeking an
Industry Product Marketing Manager who can shape the future of cloud computing.

As the world's leading cloud and AI provider with 200+ services, AWS needs
strategic thinkers who can connect the dots across our vast portfolio. In this
role, you'll work backwards from customer needs to influence product and use
case strategy for the E&U industries, and across technical domains - from
Analytics and AI to Security and Developer Tools. Industry verticals have unique
needs and paths for cloud adoption, and the AWS Industry Marketing team helps
customers transform their businesses leveraging the broadest and deepest
portfolio of cloud services and solutions for industry customers.

We're looking for a unique blend of technologist and business strategist -
someone who can dive deep into technical architecture while crafting
industry-level value propositions that resonate with customers. You'll partner
with product and GTM teams to identify our ideal customers, understand their
priorities and use cases, shape our portfolio of offerings to address those use
cases, synthesize market intelligence, and develop messaging that helps
customers understand how AWS can transform their business.

If you thrive at the intersection of technology and business strategy and want
to impact how organizations around the world leverage cloud computing and AI,
this role is for you.

Requirements

• Bachelor's degree or equivalent
• 6+ years of direct experience working with Energy and Utilties customers on cloud technology adoption
• 4+ years of hands-on experience with cloud architectures in technical domains (e.g., Analytics, Developer Tools, Compute, Databases, Generative AI)
• Demonstrated experience creating technical content and delivering technical presentations to diverse audiences

Nice To Haves

• Experience developing go-to-market strategies for technical products
• Track record of creating compelling technical demonstrations and reference architectures
• Data analysis skills with ability to synthesize insights from multiple sources
• MBA degree
• Experience presenting to executive-level audiences and industry analysts

Responsibilities

• Partner with product management and GTM teams to develop E&U portfolio-level strategy documents and guide AWS service prioritization.
• Create and own E&U positioning and messaging that clearly articulates value propositions to customers.
• Analyze and synthesize market data from multiple sources — including direct customer feedback — to identify product opportunities and shape E&U portfolio strategy.
• Lead E&U product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles.
• Craft, execute, and refine marketing plans and leverage channels to engage key audiences, reach our customers, and help grow their understanding and usage of AWS services.
• Develop technical content including presentations, demonstrations, and reference architectures that educate customers on AWS offerings.
• Represent AWS as a technical evangelist in executive briefings, E&U industry events, and analyst interactions.
• Drive field enablement strategies to support product launches, campaigns, and customer success.
• Align with E&U technical and business leaders on primary cloud and AI use cases for their specific ideal customer profiles; define best practice architecture and services for each use case.
• Work at both the strategic and tactical level of champion bold and creative ideas.
• Ability to travel both domestically and internationally to meet with customers and internal stakeholders (10-15% annually).

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level