Principal Product Manager, Customer Sales Optimization

The Hershey Company•Lower Swatara Township, PA
•$156,240 - $195,300•Hybrid

About The Position

The Principal Product Manager, Customer Sales Optimization defines and executes product strategy for critical sales capabilities that enable commercial teams to drive growth, productivity, and customer value. The role operates at the intersection of business strategy, technology, data, and user experience, translating complex customer and sales needs into scalable product solutions. It partners closely with commercial, technology, analytics, and operations teams to deliver capabilities that improve decision-making, sales effectiveness, and business performance. The role defines and evolves a one-to-two-year product strategy and roadmap, balancing immediate business priorities with long-term platform investments. It leads discovery, translates opportunities into requirements and success measures, drives cross-functional delivery, monitors product and business performance, and communicates product direction and outcomes across the organization.

Requirements

  • Bachelor's degree in Business, Computer Science, Engineering, Information Systems, Analytics, or a related field, or an equivalent combination of education and relevant experience.
  • At least 7 years of progressive experience in Product Management, Digital Product Development, Commercial Technology, Sales Systems, Customer Experience, Analytics Products, or related disciplines.

Nice To Haves

  • Experience owning product strategy and roadmaps for customer-facing, sales, CRM, revenue growth management, commercial analytics, or optimization platforms.
  • Demonstrated success leading complex initiatives across multiple teams and stakeholder groups.
  • Strong understanding of product discovery, agile product development, and data-driven product management.
  • Experience leveraging analytics, KPIs, and customer insights to inform prioritization and investment decisions.
  • Ability to communicate effectively with technical teams, business stakeholders, and senior leadership.
  • Proven ability to influence without direct authority and navigate organizational ambiguity.
  • Experience working with enterprise-scale platforms, customer data, and commercial technology ecosystems.

Responsibilities

  • Define and evolve a one-to-two-year product strategy and roadmap for customer sales optimization capabilities.
  • Partner with business and technical leaders to identify opportunities to improve sales planning, customer engagement, forecasting, performance management, and commercial decision-making.
  • Lead discovery for complex business challenges using customer feedback, user research, telemetry, and data analysis.
  • Create business requirements, user stories, technical use cases, and success measures.
  • Drive strategic initiatives with cross-functional dependencies across Product, Commercial, Data & Analytics, Technology, and Operations.
  • Identify and mitigate delivery risks and align stakeholders on priorities, scope, and expected outcomes.
  • Define and monitor product, adoption, operational, and business performance metrics.
  • Use data-driven insights to prioritize investments, optimize experiences, and validate the impact of delivered capabilities.
  • Communicate product vision, trade-offs, technical considerations, and business outcomes to stakeholders at all organizational levels.
  • Maintain product documentation, roadmap communications, and decision records.

Benefits

  • Medical, dental, and vision coverage beginning on Day 1.
  • Wellness programs supporting physical and mental health.
  • Competitive pay and annual incentive opportunities.
  • 401(k) with company match.
  • Paid time off and company holidays.
  • Flexible ways of working where applicable.
  • Career development programs, learning opportunities, and internal mobility.
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