Principal Product Manager, Prime Video Ads
About The Position
We are looking for a Principal Product Manager, Technical to lead Prime Video's premium, sponsorship, and native ad products. In this role, you will own the product vision and roadmap for sponsorship experiences, new ad formats, and interactive capabilities that transform how brands show up in the streaming experience, from native placements that meet viewers at peak-attention moments to premium sponsorships that give advertisers ownership of cultural moments, to commerce-connected experiences that bridge brand storytelling and measurable business outcomes. This is a rare opportunity to shape a high-growth business at the intersection of premium video, advertising innovation, and Amazon's commerce ecosystem. Our launched products include Sponsorships, First Impression Takeover (FITO) and Pause Ads, available across multiple countries with hundreds of advertisers. We're now expanding into new native video formats, interactive shoppable experiences, AI-powered creative personalization, and omni-channel campaign orchestration available programmatically through Amazon DSP.
Requirements
- 8+ years of end to end product delivery experience
- 8+ years of technical product or program management experience
- Bachelor's degree
- Experience with feature delivery and tradeoffs of a product
- Experience technical product management
- Experience owning/driving roadmap strategy and definition
- Experience leading engineering discussions around technology decisions and strategy related to a product
Nice To Haves
- Experience working directly with Engineers on product enhancements
- Experience in project management methodologies, business analysis, or process improvement
Responsibilities
- Define the product vision, strategy, and multi-year roadmap for Prime Video's premium sponsorships, native ads, and innovative ad format development
- Obsess over the Prime Video viewer experience, ensuring every ad format enhances rather than disrupts the content journey
- Drive cross-functional execution with engineering, applied science, design, sales, and measurement teams to launch new ad products globally
- Partner with advertisers and agencies to understand brand objectives, validate product concepts, and drive adoption at scale
- Own success metrics including revenue growth, advertiser adoption, viewer experience, and brand lift outcomes
- Lead cross-video omni-channel innovation, enabling brands to orchestrate unified campaigns across Prime Video and broader Amazon surfaces through a single programmatic workflow
- Identify and prioritize opportunities where Amazon's unique combination of premium content, first-party audience signals, and commerce data creates differentiated ad experiences no other publisher can offer
Benefits
- health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
- 401(k) matching
- paid time off
- parental leave
- sign-on payments
- restricted stock units (RSUs)
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What This Job Offers
Job Type
Full-time
Career Level
Principal
