Principal Product Manager - MarCom

Cummins • Columbus, IN

4d • Onsite

About The Position

We are looking for a talented Product Manager-Principal to join our team specializing in Systems/Information Technology for our Corporate organization in Columbus, IN. In this role, you will make an impact by setting clear product direction, turning insights into outcomes, unblocking delivery with technical insight, ensuring execution excellence, raising the quality bar, driving agile momentum, measuring what matters, and owning results and building capability by managing product P&L and leading people and org design.

Requirements

• College, university, or equivalent degree in Computer Science, Information Technology, Business, or related subject, or relevant equivalent experience required.
• 4–6 years of experience in product management or a related role.
• Significant experience in managing a product backlog/release plan, tracking team level metrics, attend product team ceremonies preferred.
• Experience in managing systems and tools to enable user interactions and collaboration.
• Demonstrated success in leading cross-functional self-organized teams.
• MarTech product management experience
• 3; years as a Product Manager/Product Owner or similar, owning roadmap/backlog for MarTech, web/digital platforms, or marketing operations technology.
• Hands-on familiarity with MarCom platforms and integrations
• Practical experience with CMS and at least several of: SF Marketing Cloud (or similar), SEO/SEM tools (e.g., SEMrush), analytics (GA/Adobe), CX/UX tools (testing/heatmaps), DAM, PIM, social management, event platforms.
• Working knowledge of APIs, data flows, tagging/measurement, identity/consent, and system integrations with CRM/CDP where applicable.
• Digital performance and measurement capability
• Demonstrated ability to define KPIs/OKRs, build measurement plans, and use insights to prioritize improvements (SEO health, conversion, speed/Core Web Vitals, content performance, campaign-to-site attribution).
• Strong delivery and stakeholder leadership
• Proven ability to lead cross-functional teams (engineering, UX, analytics, security, MarCom stakeholders), run agile ceremonies, and manage tradeoffs across scope, time, and risk.

Nice To Haves

• Product Manager/Agile Product Manager certification preferred.
• This position may require licensing for compliance with export controls or sanctions regulations.
• Experience in leading a product development lifecycle using design thinking techniques preferred.
• Enterprise web delivery and security experience
• Familiarity with WAF/CDN concepts, performance optimization, DDoS/bot mitigation, and release governance for high-visibility public sites.
• Content operations and information architecture depth
• Experience establishing content models, taxonomy/metadata, DAM governance, PIM-driven content syndication, and SEO technical remediation at scale.

Responsibilities

• Set clear product direction by defining and evolving the vision and roadmap, aligning solutions to business goals while consistently representing the voice of the customer.
• Turn insights into outcomes by conducting market research, user interviews, and data analysis to define personas, pain points, and requirements that drive impactful solution design.
• Unblock delivery with technical insight by collaborating with Enterprise/Solution Architecture and Engineering to scope and sequence technology enablers that accelerate value delivery.
• Ensure execution excellence by shaping a high-quality, prioritized backlog (user stories, defects, enablers) with crisp acceptance criteria that stay aligned to evolving stakeholder priorities.
• Raise the quality bar by accepting stories against the Definition of Done, leading UAT, and ensuring features meet business, security, and compliance standards prior to release.
• Drive agile momentum by partnering with Scrum Masters and Agile Coaches to improve flow and outcomes; actively leading PI Planning, sprint ceremonies, System Demos, and Inspect & Adapt as the customer advocate.
• Measure what matters by defining and tracking KPIs and OKRs, tying product performance to strategic objectives, and communicating value, outcomes, and roadmap with stakeholders and customers.
• Own results and build capability by managing product P&L across the lifecycle, and leading people and org design—hiring, developing, and coaching a high-performing team to deliver scalable impact.
• Own the MarCom MarTech product ecosystem and roadmap (Powercell PO/PM)
• Define product vision, outcomes, and quarterly roadmaps across the MarCom stack (CMS platforms, DAM/PIM, SEO/SEM, SMM, analytics, CX/UX tooling, event tech, etc.).
• Translate MarCom strategy into prioritized epics/features; manage backlog, dependencies, and release planning.
• Optimize digital performance, governance, and reliability across owned channels
• Drive measurable improvements in acquisition and engagement (SEO, site speed, conversion, content performance) leveraging analytics and experimentation.
• Establish platform governance and guardrails: content and tagging standards, SEO technical hygiene, consent/measurement practices, and operating cadence.
• Enable secure, scalable delivery of MarCom experiences through IT
• Partner with security/infra to ensure resilient delivery using WAF/CDN and related controls, while protecting customer data and brand assets.
• Lead vendor/tool lifecycle decisions (selection, integration, adoption, and retirement) to reduce tool sprawl and maximize ROI.

Benefits

• The salary range provided is a good faith estimate on the applicable range. The final salary offer will be determined after considering relevant factors, including a candidate’s qualifications and experience, where appropriate

What This Job Offers

• Job Type: Full-time
• Career Level: Principal
• Education Level: Associate degree