Principal Product Manager, Growth
About The Position
Docker's Product-Led Growth (PLG) Unit is executing its next phase of evolution: accelerating time-to-revenue, scaling self-serve ARR, and driving high-velocity commercial growth. To optimize our digital storefront and maximize funnel efficiency, we are operating via a matrixed, pod-based operational model mapped to core financial and user levers. As the Principal Product Manager, you will have sole, explicit product ownership over critical layers of our Product Growth Substrate, specifically Onboarding & First-Run Experiences and Product Attach Experiences. You will directly lead two of our core cross-functional tracks: Activation and Expansion. Working alongside dedicated engineering, design, and analytics partners, you will turn complex user behavior patterns into smooth, automated, high-velocity growth paths.
Requirements
- Extensive Product Experience: Strong background in software product management, with a substantial, dedicated focus directly within Product-Led Growth (PLG) and self-serve monetization.
- Proven Metric Impact: A clear track record of personally moving key SaaS growth metrics, such as Gross Dollar Retention (GDR), Net Dollar Retention (NDR), Trial-to-Paid velocity, or Activation Rates.
- Strong Analytical Literacy: Advanced experience leveraging product analytics tools and working alongside data science partners to map user patterns and run clean experimentation frameworks.
- Technical Familiarity: Comfort navigating developer ecosystems, cloud infrastructure, or complex multi-product software platforms.
- Collaborative Communicator: Outstanding skills in cross-functional alignment, with a history of successfully leading matrixed engineering and design teams.
Nice To Haves
- Data-Driven Growth Architecture: You deeply understand how micro-conversions influence macro financial levers like Gross Dollar Retention (GDR), Net Dollar Retention (NDR), and customer lifetime value.
- Mastery of PLG Mechanics: You have a proven playbook for optimizing developer or SaaS onboarding flows, designing contextual nudges, and building self-serve upsell paths without degrading the core user experience.
- Matrixed Leadership: You thrive in cross-functional structures. You know how to align dedicated engineering pods, product designers, and data analysts toward unified metric goals.
- Strategic Execution: You strike the perfect balance between launching rapid, high-velocity growth experiments and collaborating on foundational infrastructure (like reusable checkout modules or add-on SKU architectures).
Responsibilities
- Lead Growth Pods: Direct the cross-functional Activation and Expansion pods, managing execution and velocity alongside embedded engineering, UX design, and analytics resources.
- Optimize Onboarding & Setup: Reimagine the global workspace initialization and onboarding journeys within the inner loop of each product to eliminate mid-funnel drop-offs and accelerate time-to-value.
- Deploy Behavioral Frameworks: Implement contextual hints, in-app triggers, and the underlying rules engines to seamlessly guide users through complex developer workflows.
- Architect Product Attach Maps: Design and scale global navigation, headers, and persistent in-product discovery routes that reveal multi-product value and drive sequenced product adoption.
- Operationalize New SKUs: Partner with core product and packaging teams to turn advanced portfolio capabilities (such as Security and AI features) into distinct, self-serve purchasable paths.
- Stabilize Core Financial Levers: Take accountability for improving the self-serve active use conversion rate, driving Net Expansion Rate (NDR), and improving baseline Gross Dollar Retention (GDR).
Benefits
- Freedom & flexibility; fit your work around your life
- Designated quarterly Whaleness Days plus end of year Whaleness break
- Home office setup; we want you comfortable while you work
- 16 weeks of paid Parental leave (after 6 months of employment)
- Technology stipend equivalent to $100 USD net/month
- PTO plan that encourages you to take time to do the things you enjoy
- Training stipend for conferences, courses and classes
- Equity; we are a growing start-up and want all employees to have a share in the success of the company
- Docker Swag
- Medical benefits, retirement and holidays vary by country
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What This Job Offers
Job Type
Full-time
Career Level
Principal
Education Level
No Education Listed
