Principal Product Manager, Experimentation & Digital Analytics

GEICO•Bethesda, MD

3d•$146,575 - $229,600•Hybrid

About The Position

GEICO is undergoing a significant technology transformation to reimagine the customer experience in the insurance industry. This involves removing friction across various touchpoints and building a world-class digital experience powered by modern data and AI. We are seeking an accomplished, customer-obsessed, results-oriented Principal Product Manager to lead our experimentation and digital analytics platforms. This role is crucial for GEICO's ability to learn faster, act on evidence, and deliver greater customer and business impact, supporting the company's growth and retention objectives. The Principal Product Manager will own the tools and platforms that power experimentation, digital behavioral analytics, and insight generation across GEICO. They will define and drive the strategy for these platforms, encouraging adoption across product, design, engineering, marketing, and analytics teams, and enabling them to self-serve, automate, and scale their own experimentation and analysis. The goal is to increase the velocity, quality, and business value of experimentation, analysis, and insight generation enterprise-wide, ensuring rigor, statistical integrity, and trust in the results. Collaboration with cross-functional teams, including engineering, design, marketing, and analytics, is key to delivering high-impact platform capabilities. The role requires a strong quantitative and statistical foundation, experience building or leading experimentation programs, and a passion for transforming nascent practices into scaled, self-service, insight-driven capabilities. An AI-native approach, utilizing AI tools daily for research synthesis, hypothesis generation, analysis acceleration, and prototyping, is essential, with a focus on applying AI to automate and scale insight generation.

Requirements

Bachelor's degree required, in a quantitative field (e.g. Statistics, Mathematics, Economics, Computer Science, Engineering) strongly preferred.
10+ years of experience in product management, with significant ownership of platform, tools, or data/analytics products used broadly across an organization.
Prior experience building, scaling, or leading an experimentation program or platform (e.g. A/B testing infrastructure, feature flagging, causal measurement) at a company of meaningful scale.
Strong analytical and statistical background, with hands-on fluency in experimental design and statistical inference (e.g. hypothesis testing, statistical power, confidence intervals, false discovery/positive control, variance reduction).
Proven track record of driving adoption of self-service tools or platforms and measurably increasing the velocity and quality of decision-making across teams.
Strong quantitative background with hands-on experience analyzing large datasets and making causally grounded decisions.
Strong leadership skills with the ability to influence diverse stakeholders and inspire cross-functional teams without direct authority.
Excellent communication and presentation skills, with the ability to effectively articulate complex statistical and technical concepts to both technical and non-technical audiences.
Experience working with Agile methodologies and tools such as JIRA or Azure DevOps.
Passion for innovation, continuous learning, and driving positive change.

Nice To Haves

Advanced degree (MS or PhD) in Statistics, Economics, Data Science, Computer Science, or a related quantitative field.
Direct experience owning or building an experimentation or digital analytics platform (e.g. feature flagging and rollout systems, A/B testing platforms, session replay/behavioral analytics tools, or internal frameworks), whether commercial or homegrown.
Deep expertise in causal inference and applied statistics (e.g. power analysis, sequential testing, variance reduction techniques such as CUPED, heterogeneous treatment effects, quasi-experimental methods such as difference-in-differences or synthetic controls).
Experience defining and evolving experimentation governance, including metric standards, guardrails, peer review processes, and centers of excellence.
Hands-on fluency in SQL, Python, and/or R, and experience defining instrumentation and event schemas for digital analytics.
Experience with digital behavioral analytics tools (e.g. clickstream, session replay, funnel and journey analysis) and connecting quantitative insight to qualitative customer understanding.
Experience building enablement programs, training curricula, or centers of excellence that scaled a data-driven or experimentation culture across a large organization.
Experience in insurance, financial services, or another highly regulated industry.
Familiarity with model evaluation, monitoring, and experimentation practices for ML-driven or personalization systems.
MBA, MS, or technical degree a plus.

Responsibilities

Own the product vision, strategy, and roadmap for GEICO's experimentation and digital analytics platforms, aligned to GEICO's growth, retention, and digital transformation goals.
Drive adoption of experimentation and digital analytics tools across product, design, engineering, marketing, and analytics teams, removing friction and building trust in the platforms and their outputs.
Enable teams to self-service and automate experiment design, instrumentation, execution, analysis, and reporting, reducing dependency on manual or ad hoc processes.
Define and evolve the standards, guardrails, and governance for experimentation (e.g. statistical methodology, sample size and power, metric definitions, guardrail metrics, peer review) to ensure decisions are grounded in rigorous, causally sound evidence.
Partner with data science, engineering, and analytics leaders to define the architecture, instrumentation strategy, and measurement pipelines that underpin experimentation and digital analytics at scale.
Lead cross-functional teams through the entire product lifecycle for platform capabilities, from concept to launch and beyond.
Conduct research with platform users (product managers, analysts, data scientists, engineers) to identify friction points, unmet needs, and the highest-leverage opportunities to improve velocity and quality of experimentation and insight generation.
Prioritize features and initiatives based on user feedback, business impact, and technical feasibility, making trade-off decisions when needed.
Drive product development efforts, including defining requirements, managing backlog, and ensuring timely delivery of high-quality releases.
Define north-star metrics and KPI trees for platform health and impact (e.g. experiment velocity, coverage, time-to-insight, adoption, decision quality) and continuously monitor and iterate against them.
Champion a culture of experimentation and data-driven decision making across GEICO through enablement, training, evangelism, and demonstrated business impact.
Collaborate with stakeholders across the organization to build alignment and drive decisions on platform strategy, prioritization, and investment.
Identify options and recommendations, working through trade-offs with other leaders to remove impediments for the team.
Oversee platform rollout plans, segmentation of user needs across teams, and opportunities to promote adoption and best practices.
Partner with Data & Technology leaders to influence end-state architecture and drive secure, resilient, performant, and scalable platform solutions that address material customer and business problems.