Principal Product Manager, Direct to Referrer (DTR) Marketing
About The Position
The Principal Product Manager, Direct to Referrer (DTR) Marketing is responsible for driving downstream strategy and execution for the WATCHMAN franchise. This role is ideal for a marketer with solid downstream experience who is ready to deepen functional expertise, drive cross‑functional initiatives, and influence commercial direction through data‑driven insights, field and customer engagement, and strong execution. The Principal Product Manager, DTR will operate independently on defined workstreams, solve a range of problems using functional knowledge, and provide guidance to junior team members as appropriate. The ideal candidate brings a mix of commercial acumen, clinical understanding, and executional excellence to build momentum for the business today and lay the foundation for long-term growth. Boston Scientific was recognized as a Glassdoor Best Place to Work in 2026, ranking No. 15 on the Top 100 list, reflecting the culture our employees experience every day.
Requirements
- Bachelor's degree.
- Minimum of 7 years' relevant experience.
- Downstream experience (i.e. product management, sales engagement, and campaign strategy)
- Demonstrated success working as an integral member of cross functional teams and the ability to develop deep clinical expertise in a medical device product line.
- Demonstrated success supporting and/or managing complex projects.
- Ability to collaborate effectively in a dynamic, matrixed environment.
- Excellent communication and interpersonal skills.
Nice To Haves
- Master's degree or MBA.
Responsibilities
- Represents DTR and the franchise in shaping strategy for referrer audience engagement and independently develops and champions strategy and campaign proposals.
- Lead DTR capability advancements and partner closely with digital product managers and architects, Therapy Awareness teams and Marketing to drive implementation and execution.
- Partner closely with KOLs and field teams to gather insights, document unmet needs and outcomes, and translate them into compelling marketing and training materials.
- Manage the WATCHMAN DTR performance, including tracking key metrics such as credited referrals, resource utilization, field activation, and develop data-driven recommendations to address business opportunities.
- Support Referrer focused medical education, conferences and symposiums by representing WATCHMAN and the DTR marketing team.
- Collaborate with external vendors and Marketing Analytics to lead various market research initiatives that gather customer and market insights to inform key decisions, marketing strategies and execution plans.
- Partner with CMDE to develop tools, programs, and evidence-based messaging to support the field organization in engaging key customers and driving adoption.
- Work cross-functionally with Patient Marketing, Implanter Marketing, Sales, Training, Medical Education, Clinical, Sales Operations, and HEMA to deliver cohesive and efficient market execution.
- Operate with strong ownership and follow‑through across all assigned initiatives.
- Acts as a resource and provide guidance, coaching, or context to colleagues with less experience when needed.
- Contribute to best practices within the broader WATCHMAN marketing organization, particularly in strategy, customer insight, and cross‑functional alignment.
Benefits
- Access to the latest tools, information and training
- Support in progressing skills and career
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What This Job Offers
Job Type
Full-time
Career Level
Principal
